Seven Best Features You Get Out of Mailchimp Congratulations, you have decided to add email marketing capability to your business. You won’t regret it. However, there are a lot of autoresponders in the market. Some are free, other costs thousands (yes thousands) of dollars every month. So, which one is the best? I will make […]
email marketing
Email Frequency – When Should You Send an eMail
Email Frequency – When Should You Send an eMail Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s […]
5 Tips For Writing Compelling Subject Lines
Five Tips For Crafting Compelling Subject Lines The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is. It’s easy to spend a lot of time crafting a […]
What You Need To Know About Email Deliverability
What You Need To Know About Email Deliverability You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent delivery rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance […]
A Digital Marketing Agency Explains Why E-Mail Marketing Should be Part of Your Marketing Mix
A Digital Marketing Agency Explains Why E-Mail Marketing Should be Part of Your Marketing Mix Now that it seems all marketer are gathering towards Messenger, Snapchat and VR campaigns, does the good, old-fashioned e-mail newsletter still has a place in your marketing strategy? Believe it or not, the answer is a vigorous “yes!” The practice […]
7 Eye-Grabbing Email Subject Lines
7 Eye-Grabbing Email Subject Lines When you want your emails to be opened by your readers, you need to have powerful subject lines because they are playing a significant role. In any email campaign; whether you’re using safe lists, autoresponders, ezine, solo ads or any opt-in list where an email sequence is involved, your subject […]
4 reasons why your business needs an autoresponder
4 reasons why your business needs an autoresponder Reading time: 3 min 40 sec As a long-time marketing consultant and professional, people ask me a lot of questions about autoresponders. Usually, when I say the word “autoresponder” most people look at me like a deer in the headlights So, today’s article is going to be […]
4 Essential Email Marketing Tips
4 Essential Email Marketing Tips Reading time: 2 min 6 sec If you’ve clicked on a link for this article, that’s most probably because you have been asking yourself, “What is email marketing?” Or maybe, you already know what it is but you are wondering about the advantages of using an email marketing tool. If […]
3 Alternatives To Build A Quick & Profitable eMail Opt-In List
3 Alternatives To Build A Quick Profitable Opt-In List Reading time: 4 min 6 sec Email List building 101 The following article summarize the work of opt-in list experts who are entirely familiar with all the aspects of opt-in lists. Heed their advice to avoid any opt-in list surprises. You finally came to the conclusion […]
The 3 major rules of a good opt-in list hygiene
The 3 major rules of an opt-in list hygiene Reading time: 4 min 16 sec Email hygiene is the process of removing “bad” email accounts from email opt-in lists. These emails may be from prospects who switched jobs and closed their old company address, people who switched domains (ex: from aol.com to gmail.com) or people […]
3 Main Reasons Why You Should Love Email Unsubscribes
3 Main Reasons Why You Should Love Email Unsubscribes If you are like me (and like most new marketers,) you just fear logging into your CRM or autoresponder and seeing that you have lost list members because they unsubscribed. Well, I am here to tell you three good reasons to look forward to getting unsubscribes. […]