Words: 829 Reading time: 3 min 18 sec What is the best way to use cliffhangers to make your readers asking for more? For any copywriter, the most important question is: “How do you make someone to keep reading my stuff?” Let’s face it, just because you invented a catchy headline and a witty introduction; […]
1860 Words Reading time: 7 min 26 sec What to do when you run out of ideas: 4 tips to kickstart your inspiration In 1978, I was 20 years old. I had also been working for 3 years as a journalist for a magazine called “Skate France International.” I had already written some 30 articles […]
Do questions work in copywriting, or are they overused? What’s the secret of healthy-looking hair? Do you like driving? Do you have a sore throat? Do you want to show a perfect smile? In social media, we browse every day we are asked over and over the same questions from our favorite brands that try […]
Longer vs. Shorter Copy. How long your landing page should be? How long should my Landing Page be? Is a longer copy better than a shorter copy? That’s a question people ask me all the time, and the truth of the matter is… It depends. Yes and no. The longer vs shorter copy debate has […]
The 4 most persuasive emotions and how to use them in your copy to increase conversion and sales… Emotions affect our decisions, much more than you imagine. In most cases, we think that we have decided to buy a specific service or product based on a rational justification. But in reality, our “emotional self” has […]
The Value Proposition Design is a process to help you address the core challenge of every business: not only creating but also testing, managing & designing compelling products & services customers want to buy. After reading this article, you’ll be able to learn & apply the simple processes of designing & testing value propositions, that perfectly match your customers’ needs and desires.
Can you learn copywriting in 1 article? Do you already know copywriting basics? Do you know why we need copywriting? Tired of writing copy that’s not convincing (enough)? You’re not alone. Thousands of marketers are trying everything to get attention to their blog without success. But, no success means no traffic. And without traffic, no gig, & no money & no fame…
Fortunately, there’s the pain points concept. This article will tell you what are & how to find your customer’s pain points to reach out to & attract the core group of people who crave what you’re selling.
The 17 Copywriting Axioms of Joseph Sugarman Reading time 7 min 18 sec If you are anywhere close to advertising and copywriting, you need to know the work of David Ogilvy. Now, if you want to know more, reading Eugene Schwartz, Victor Schwab and John Caples is also mandatory. But, Joseph Sugarman? Yeah, well, among […]
GREAT COPYWRITING AND ADVERTISING QUOTES TO INSPIRE YOU Sometimes the best way to explain copywriting techniques and challenges is to sum them up. This also makes for engaging bits of wisdom. Here are 38 quotes that inspire even the most experienced copywriters – some from the celebrated masters, others from the lesser known virtuosos. 1. […]
Make Your Marketing Materials More Powerful with a Double Readership Path Copywriters and marketing strategists are obsessed people! We spend hours, days and weeks analyzing what makes one copy more readable than another. That’s fascinating stuff. For a copywriter, watching ads on the web is a porn-like activity… I remember back in the days at […]
Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness So, you have a form on your website linked to an autoresponder which blasts promos and discounts emails all day long, but your sales are still flat, you are going nowhere, and you are ready to throw in the towel? Who’s doing […]
The purpose of advertising on the internet & digital marketing is not only to inform, but also to persuade & sell. Rhetorical devices, figures of speech & literary devices that put a twist on the familiar, are frequently found in advertisements. This article reports on the use of rhetorical devices by copywriters in advertising. Ads that use rhetorical figures in the copywriting result in superior recall & superior persuasion. A figure of speech is a word or phrase that possesses a separate meaning from its literal definition. It can be a metaphor or simile, designed to make a comparison. It can be the repetition of alliteration or the exaggeration of hyperbole to provide a dramatic effect.
Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula Reading time 12min Have you heard of Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe, Upwords, Frank Kern or Brian Keith Voiles? Probably not, even if you have been working as an Internet Marketer for some time… Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe and Upwords are anagrams of copywriting […]
Seven reasons why you need to hire a copywriter The best brands & companies hire a professional copywriter to solve very specific problems… Those are the same problems that are costing you a lot of money in lost revenue every single day. Do any of these sound familiar? 1. You need the best email copy […]
Must-Have Tips and Resources For Writers, Content Marketers and Copywriters Content Marketing or Copywriting is an exciting and interesting profession, but it’s only for a few of us. If you are the kind of person who is desperately trying to paint a white page with a few words, then writing might not be for you. […]
Why Effective Writing Is Key To Your Content Marketing Success Many factors contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing. In a nutshell, content marketing is really all about the content you put out. Sure, there may be a […]
The Hierarchy of Effects Theory Applied to Digital Marketing How Digital Advertising Works Most people look at ads on Facebook and Google and see them as annoying. The general idea of a non-professional is that marketing is easy to do. You just put a picture of the product, state that’s it’s the best and the […]
How to Increase Conversions on Your Landing Page (Without changing a word) Here’s the issue… There are 2 types of people that will read your Landing Page: The Analytical Reader: the one who will read your content from beginning to end The Scanner & Skimmer: the one who will look for something that catches their […]
How to Use Power Words To Supercharge Your Copy Ever wonder why some websites boast viral post after viral post? Ever wonder why some brands have products that fly off the shelves while their competitors fall flat? Ever wonder why you couldn’t resist clicking on a link you knew was a sleazy sales page? The […]
How To Write Articles, Reports, & Blog Posts That SELL (free training)! By Xavier Lannes Before I teach you how you can sell your products through content marketing, let’s close on a simple test your competitors are snubbing. Do You Want To Be Loved by Your Followers! Take this article as an example. Disregard the […]
Tips for DIY copywriting Don’t have the budget to hire a copywriter? No worries, sometimes it’s just as easy to do it yourself. Attention-Grabbing Headlines Are you a business person writing your own business marketing collateral? Whether you’re writing an ad or a press release, your copy needs great headlines. Attention Grabbing Headlines 1. AdWords […]
50 characteristics of Great Copywriters Here are at least 2 arguments why you should read this post: If you have a website, any website, even if it’s just a show-&-tell website, you need to hire a seasoned copywriter. Or Suppose you’re in the market to become a great copywriter. In any case, you need to […]
How to use Artificial Intelligence To Produce meaningful Content Warning: This text has been analyzed by an Artificial Intelligence eTool, showing: a neutral tone a Flesch-Kincaid score of 7.5 a reading time of 5mn Notwithstanding the negative use of “too many long words,” it has been rated “A.” Discover below how I did it…. Are […]