Five steps to design an effective logo
When developing the brand for your company, the single most important detail you have to worry about is your logo. And I don’t say that because I’m a graphic designer. (well, a little)
The logo is the most used part of your branding and determines the overall image your company portrays to everyone who sees it.
Worried? Don’t be.
These 5 steps below will help you make the logo design process a lot more manageable.
1. Elements of a good logo
The first thing you need to familiarize yourself with is the five key elements that work together to create a fabulous logo.
These elements include:
What good is a company if no one can remember them? A memorable logo is one that is unique and leaves a lasting impression.
Your logo is going to appear in all your marketing material, including business cards, flyers, brochures, banners, and even advertising. For this reason, it needs to be able to shift from one purpose to another. A long skinny logo may look great as letterhead, but how will it look when presented in packaging or a business card?
By the same token, you should make sure that your logo can also be seen in an all-white or all black color. You should also make sure people will recognize your logo on social media. If your logo is too complicated, the details will be blurry on Instagram or Facebook and people will not recognize your logo.
Relevancy is key. If you own a pizzeria, your logo should not feature a fish, a carrot or a computer…. People should be able that you are a pizzeria in the first 3 seconds after vseing your logo.
Avoid current trends when it comes to logo design. If you use the year’s most popular colors or styles, your logo will lose effectiveness sooner, and you’ll be tasked with re-branding yourself in less time or face looking outdated.
Your logo is not the place to use highly detailed images, gradients or design prowess. Nor it is the place to include every detail about your company. Keeping the design simple adds to your logo’s versatility and overall effectiveness.
2. Know what you want
It is essential to know on the front end what exactly you want from your logo. Are there certain styles you prefer? Specific fonts that make you angry? A particular image you would like to see used as an icon? You should have a file in your omputer with logos you like, regardless if you DIY or if you outsource the design to a professional graphic designer. Make a list of things you do and do not want to see and keep it handy for reference.
3. Be familiar with your target
More important than what you want is what your target demographic wants. You need to have a buyer persona as a reference. For example, if your favorite color is pink, but your target audience is 35-55-year-old conservative men, what you like no longer matters. You aren’t selling your logo to yourself—you’re selling it to the consumer. Take the time to do your research and really get to know who you’re selling to and what they really like.
4. Let your designer create
That might sting a little, but here’s the thing: you are not a designer. You hired a designer—and hopefully a great one—to create your logo for you because you are a smart, capable business owner who knows what is best for the image of your company.
When your designer tells you that using a unicorn as an icon is not the best choice for your hunting company, listen to him.
5. Pick the right designer
When you go on the web, you find all sorts of prices, from $5 to $500.
Some companies even spend thousands of dollars on a logo design. But if you have only one restaurant in Downtown Littletown, you may want to avoid spending $500 on a logo, because, eventually, people will come back because your food, or service is awesome, not because of the logo.
Inversely, if you are a chain of 30 fast food in California, you may want to find a seasoned designer. It is more efficient to spend the extra money on a great designer up front. You’ll get a professional logo backed by experience and expertise that will last you significantly longer than the $5 Fivver…
Going with a large advertising agency will cost more, but it is worth every penny to have a professional team on your side with the capabilities to do all the heavy lifting and market research on your behalf. Utilizing these five steps will pave the way for a successfully designed logo. Use these tools to make efficient and effective decisions and you will be reaping the benefits of an excellent logo in no time!
If you are looking for a professional logo designer, you came to the right place. Take a look at our portfolio and contact us. We have been designing logo for years and we will definitively design the logo that’s best adapted to your business.