Proven: Email Marketing Speed Up Your Sales Cycle.
Translation: you will sell your stuff more often

Welcome to Email Marketing "Done 4 U"

MyAdGency’s Email Marketing services will accelerate your sales cycle because the faster you sell, the quicker you make money.

What is eMail Marketing?

The main goal of email marketing is to move your leads from the TOFU stage of your sales funnel to the one below (see funnels here).
That means that MyAdGency will send an email series to drive people to buy your products & services.
MyAdgency will design engaging newsletters to help you stay top of mind. We will also design “drip campaigns.” Those are email automation sequences. Its purpose is to send a regular flow of emails to your leads or customers.
Thanks to MyAdGency's email marketing services you will save valuable time and speed up your sales cycle.

Email Marketing Social Media Management Company

Why Using Email Marketing?

74 trillion
Emails sent every year
Are you part of it?

$44
Estimated ROI per $ spent
Do you make that money?

92%
People who read their email
Can you say the same?

87%
Like receiving promo  
Are you doing it?

Social Media Management Company

True: Email Marketing has been there for a while, but it is as strong as ever, maybe even more...

Check below a several reasons why you should consider using MyAdgency’s Email Marketing services:

  •  74 trillion emails are sent per year (are you part of it?)
  •  9 billion people have an email
  •  66% of email is read on smartphones
  •  33% of smartphone users say they've read an email based on its subject line
  •  29.6% of email users read an email when their name is in the subject line
  •  92% of consumers check their email every day
  •  42% of Americans check their email in the bathroom
  •  87% of consumers like receiving promotional emails from companies they do business with (are you doing it?)
  •  33% of consumers have purchased products & services from emails (have you done it?)
  •  For every $1 invested in Email Marketing, the average ROI is $44.

Truth is: your customers are addicted to their emails! So much that they even read their emails in the bathroom...
Your prospects or clients want to receive emails from you, provided you message has valuable content.

MyAdGency will assist you to write & send emails your audience will love.

We make of all this for you, so you can focus on what you do best: offering your services or selling your products!

Email Marketing Strategy

That's what we will do for you:

  •  develop an email marketing strategy for your company
  •  define together your persona or avatar (take a look here).
  •  define the “who, what, when, and how” of your campaign
  •  probe your audience through your avatar & determine the optimum target
  •  design a content strategy to determine what your brand’s message should be and how we will add value
  •   tag and segment your subscribers
  •   design an optimum email template adapted to your industry
  •  use the best copywriters to ensure your emails are top quality
  •  determine the optimum email scheduling & how they will progress leads down your marketing funnel

Social Media Management Company email strategy

Imagine a world where leads are flowing like magic...

That's how MyAdGency will get you strong leads (a.k.a your list!)

Of course, the next big thing MyAdGency will do is design a parallel strategy to grow your email list, because, what's an email content strategy good for without an active list.

Lead Magnets Social Media Management Company
Where will your emails lead to?

Lead Magnets

Developing an active list usually consists of developing lead magnets, (also called content offer, carrot-content, bribe-to-subscribe, or loss leaders) to incentivize your prospects to give you their email address in exchange for something of value.
Examples of some Lead Magnets include:

  •  coupons
  •  samples
  •  guides
  •  checklists
  •  quizzes
  •  eBooks
  •  etc...

We can create up to 70 different Lead Magnets that will attract more prospects for your business. Get the list here.

Email Marketing "Done For You."

Lead Magnets Social Media Management Company

Landing pages (read more here)

A Landing (or sales) Page is a standalone page, especially created for the purposes of a marketing or advertising campaign.
It’s where a lead “lands” after they clicked on an ad, and they should do one thing only: driving action...

Landing pages are created with a single focused goal: a Call-to-Action (CTA).
This one-goal objective is what makes Landing Pages the best option for boosting the conversion rates.

We design Landing Pages to include those best practices:

  •  Ad to headline match
  •  Above the fold CTAs
  •  Keep it clear, simple, and focused
  •  Use 1 CTA. You can have multiple buttons but only one goal for each page
  •  Use videos, which have been shown to improve conversion notably
  •  Craft compelling copy to tell a story instead of stating facts or just selling

Call-to-Actions

The next step we will take is to implement call-to-actions (CTAs) on your website to support your Lead Magnets. That will help the convertion of  your visitors into email subscribers. Typical webpage CTAs are floating headers, head up sign-ups, website pop-up forms, sidebar forms, end-of-post sign-ups, in-line sign-ups, exit-pop-ups & more.
It's important to guide your leads through the purchasing journey using strategic CTAs. Think about it: If you hadn't been attracted by the copy or design of a CTA, or been so elegantly guided through a seamless sign-up process, you would probably use less apps on your smartphone...

Social Media Management Company email strategy

Social Media Management Company email strategy

Email Marketing Software

Most of our clients work with our preferred partner, Infusionsoft. But we also work with are Aweber, MailChimp, iContact, Constant Contact, getResponse, 1Shopping Cart, Drip, ConvertKit, Benchmark, Active Campaign...
Of course, If you have a preferred email marketing software that's not in our list, we sure can integrate and work with it if it fits our capabilities.
Be assured that MyAdGency will help you select and implement the best email marketing software to receive leads and send emails.

Email Newsletters

Newsletters are the active part of your Email Marketing strategy: they will allow your business to nurture your contacts, by establishing your company as a key player in your industry, thanks to the sharing of insights & highlighting of new products that will drive traffic to your website.

Our copywriters will design email newsletters that reflect your business. The emails we develop use best-practices for:

  •  deliverability
  •  open rates
  •  click-through-rates
  •  conversion rates.

The content within your emails should include relevant blogs, case studies, upcoming events, and more.

Social Media Management Company email strategy

Social Media Management Company list cleaning email strategy

Email List Maintenance (avoid having a bad list)

MyAdGency also performs routine list maintenance. Removing unengaged subscribers from your email list is essential. When your subscribers do not engage with your emails, it negatively impacts your email deliverability. In a nutshell, if you have a bad list, you will end up in the spam folder, and people won't even see your email, let alone open them.
Our job is to monitor your contacts’ engagement on an ongoing basis and clean it to ensure that you have a responsive email list.

Email Marketing Reporting

Unless you need more frequent reports, we send monthly reports to break down your email marketing performance.
The main metrics we look at are:

  •  subscribers
  •  open-rates
  •  click-through rates
  • conversions.

We can also review, analyze, and strategize to improve these results each month.

Social Media Management Companyemail reporting and statistics

Social Media Management Companyemail reporting and statistics

Advertising Campaigns

The fastest way to grow your email list is to advertise your Lead Magnets on social media or Google. You need to use our social media advertising or SEO services to do that. MyAdGency advertises your lead magnets on social media or search engines to generate more subscribers. In general, your ads are forwarded to a custom Landing Page that allows people to opt-in to your email list.

What are you gonna do with all those leads?

Are you the DIY type of entrepreneur?
If you like to do it yourself, we also have a solution for you!

Chek our library of self help...
Those extensive guides will help you start or develop your Email Marketing strategy

Social Media Management Companyemail reporting and statistics

ADEBK009 3 Ways to use subscriber data to modernize your email marketing...

Articles

Gain advantage over your competitors with a free email marketing education from MyAdGency. I'll show how to build your 1st list from scratch, write effective messages, and show you how to read the results.
Check out these great articles on using Email Marketing campaigns to increase your visibility and turn subscribers into customers.

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