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Copywriting

Pricing And Freelancing: Things You Need To Know

by Xavier Lannes

Pricing And Freelancing: Things You Need To Know Let’s talk about money today! After all, you guys wanted to know about freelancing and pricing, right? “How to set your prices as a freelancer?” Every freelancer is searching for this (Google told me so!). And how can we be not? There is no one-price-fits-all. There isn’t any […]

Filed Under: Blog, Copywriting

How to use cliffhangers to make your readers asking for more?

by Xavier Lannes

How to use cliffhangers to make your readers asking for more?

Words: 829 Reading time: 3 min 18 sec What is the best way to use cliffhangers to make your readers asking for more? For any copywriter, the most important question is: “How do you make someone to keep reading my stuff?” Let’s face it, just because you invented a catchy headline and a witty introduction; […]

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

What to do when you run out of ideas: 4 tips to boost your inspiration

by Xavier Lannes

1860 Words Reading time: 7 min 26 sec What to do when you run out of ideas: 4 tips to kickstart your inspiration In 1978, I was 20 years old. I had also been working for 3 years as a journalist for a magazine called “Skate France International.” I had already written some 30 articles […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

 Do questions work in copywriting, or are they overused?

by Xavier Lannes

 Do questions work in copywriting, or are they overused?

Do questions work in copywriting, or are they overused? What’s the secret of healthy-looking hair? Do you like driving? Do you have a sore throat? Do you want to show a perfect smile? In social media, we browse every day we are asked over and over the same questions from our favorite brands that try […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Longer vs. Shorter Copy. How much copywriting do you need?

by Xavier Lannes

Longer vs. Shorter Copy. How much copywriting do you need?

Longer vs. Shorter Copy. How long your landing page should be? How long should my Landing Page be? Is a longer copy better than a shorter copy? That’s a question people ask me all the time, and the truth of the matter is… It depends. Yes and no. The longer vs shorter copy debate has […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

The 4 most persuasive emotions for copywriting

by Xavier Lannes

The 4 most persuasive emotions for copywriting

The 4 most persuasive emotions and how to use them in your copy to increase conversion and sales… Emotions affect our decisions, much more than you imagine. In most cases, we think that we have decided to buy a specific service or product based on a rational justification. But in reality, our “emotional self” has […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

How to easily extract the Value Proposition design from any business

by Xavier Lannes

How to easily extract the Value Proposition design from any business

The Value Proposition Design is a process to help you address the core challenge of every business: not only creating but also testing, managing & designing compelling products & services customers want to buy. After reading this article, you’ll be able to learn & apply the simple processes of designing & testing value propositions, that perfectly match your customers’ needs and desires.

Filed Under: Blog, Copywriting Tagged With: Copywriting

What are copywriting pain points?

by Xavier Lannes

What are copywriting pain points?

Can you learn copywriting in 1 article? Do you already know copywriting basics? Do you know why we need copywriting? Tired of writing copy that’s not convincing (enough)? You’re not alone. Thousands of marketers are trying everything to get attention to their blog without success. But, no success means no traffic. And without traffic, no gig, & no money & no fame…
Fortunately, there’s the pain points concept. This article will tell you what are & how to find your customer’s pain points to reach out to & attract the core group of people who crave what you’re selling.

Filed Under: Blog, Copywriting Tagged With: Copywriting

The 17 Copywriting Axioms of Joseph Sugarman

by Xavier Lannes

The 17 Copywriting Axioms of Joseph Sugarman

The 17 Copywriting Axioms of Joseph Sugarman Reading time 7 min 18 sec If you are anywhere close to advertising and copywriting, you need to know the work of David Ogilvy. Now, if you want to know more, reading Eugene Schwartz, Victor Schwab and John Caples is also mandatory. But, Joseph Sugarman? Yeah, well, among […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Great Copywriting & Advertising Quotes To Inspire You

by Xavier Lannes

GREAT COPYWRITING AND ADVERTISING QUOTES TO INSPIRE YOU Sometimes the best way to explain copywriting techniques and challenges is to sum them up. This also makes for engaging bits of wisdom. Here are 38 quotes that inspire even the most experienced copywriters – some from the celebrated masters, others from the lesser known virtuosos. 1. […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Make Your Marketing Materials More Powerful with a Double Readership Path

by Xavier Lannes

Make Your Marketing Materials More Powerful with a Double Readership Path

Make Your Marketing Materials More Powerful with a Double Readership Path Copywriters and marketing strategists are obsessed people! We spend hours, days and weeks analyzing what makes one copy more readable than another. That’s fascinating stuff. For a copywriter, watching ads on the web is a porn-like activity… I remember back in the days at […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness

by Xavier Lannes

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness So, you have a form on your website linked to an autoresponder which blasts promos and discounts emails all day long, but your sales are still flat, you are going nowhere, and you are ready to throw in the towel? Who’s doing […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Literary devices: when small words generate big ideas

by Xavier Lannes

Literary devices: when small words generate big ideas

The purpose of advertising on the internet & digital marketing is not only to inform, but also to persuade & sell. Rhetorical devices, figures of speech & literary devices that put a twist on the familiar, are frequently found in advertisements. This article reports on the use of rhetorical devices by copywriters in advertising. Ads that use rhetorical figures in the copywriting result in superior recall & superior persuasion. A figure of speech is a word or phrase that possesses a separate meaning from its literal definition. It can be a metaphor or simile, designed to make a comparison. It can be the repetition of alliteration or the exaggeration of hyperbole to provide a dramatic effect.

Filed Under: Blog, Copywriting Tagged With: Copywriting

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula

by Xavier Lannes

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula Reading time 12min Have you heard of Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe, Upwords, Frank Kern or Brian Keith Voiles? Probably not, even if you have been working as an Internet Marketer for some time… Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe and Upwords are anagrams of copywriting […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

7 reasons why you need to hire a copywriter

by Xavier Lannes

7 reasons why you need to hire a copywriter

Seven reasons why you need to hire a copywriter The best brands & companies hire a professional copywriter to solve very specific problems… Those are the same problems that are costing you a lot of money in lost revenue every single day. Do any of these sound familiar? 1. You need the best email copy […]

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

Must-Have Tips and Resources For Writers and Copywriters

by Xavier Lannes

Must-Have Tips and Resources For Writers and Copywriters

Must-Have Tips and Resources For Writers, Content Marketers and Copywriters Content Marketing or Copywriting is an exciting and interesting profession, but it’s only for a few of us. If you are the kind of person who is desperately trying to paint a white page with a few words, then writing might not be for you. […]

Filed Under: Blog, Copywriting, how-to Tagged With: Copywriting

Why Effective Writing Is Key To Your Content Marketing Success

by Xavier Lannes

Why Effective Writing Is Key To Your Content Marketing Success

Why Effective Writing Is Key To Your Content Marketing Success Many factors contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing. In a nutshell, content marketing is really all about the content you put out. Sure, there may be a […]

Filed Under: Blog, Blogging, Content Management, Copywriting Tagged With: Content Management, Content Marketing, Copywriting

Quality vs. Quantity In Content Marketing

by Xavier Lannes

Quality vs. Quantity In Content Marketing

Quality vs. Quantity In Content Marketing There are two groups of marketers. The first one says we should focus on publishing as much content as possible (quantity). The second group says quality trumps quantity anytime. In this article, we’re going to put a full stop to the “quality versus quantity” debate in content marketing. In […]

Filed Under: Blog, Blogging, Content Management, Copywriting, how-to Tagged With: Blogging, Content Management, Content Marketing

The Hierarchy of Effects Theory Applied to Digital Marketing

by Xavier Lannes

The Hierarchy of Effects Theory Applied to Digital Marketing

The Hierarchy of Effects Theory Applied to Digital Marketing How Digital Advertising Works Most people look at ads on Facebook and Google and see them as annoying. The general idea of a non-professional is that marketing is easy to do. You just put a picture of the product, state that’s it’s the best and the […]

Filed Under: Blog, Content Management, Copywriting, how-to Tagged With: Content Management, Content Marketing, Copywriting, Marketing DIY Expert Level

How to Increase Conversions on Your Landing Page

by Xavier Lannes

How to Increase Conversions on Your Landing Page

How to Increase Conversions on Your Landing Page (Without changing a word) Here’s the issue… There are 2 types of people that will read your Landing Page: The Analytical Reader: the one who will read your content from beginning to end The Scanner & Skimmer: the one who will look for something that catches their […]

Filed Under: Blog, Copywriting, Landing Pages Tagged With: Copywriting, Landing Pages

How to Define Your Customer Avatar (Free Template)

by Xavier Lannes

How to Define Your Customer Avatar (Free Template)

How to Create Your Customer Avatar (Free Template) Let’s say you’re in Los Angeles looking for a really good restaurant to eat Churrascos and you keep asking all of your friends where you should go. But every single person you ask starts to go on a really long tangent about those “fantastic” tacos they ate […]

Filed Under: Blog, Content Management, Copywriting, Social Media Tagged With: Avatar

How to Use Power Words To Supercharge Your Copy

by Xavier Lannes

How to Use Power Words To Supercharge Your Copy Ever wonder why some websites boast viral post after viral post? Ever wonder why some brands have products that fly off the shelves while their competitors fall flat? Ever wonder why you couldn’t resist clicking on a link you knew was a sleazy sales page? The […]

Filed Under: Blog, Content Management, Copywriting Tagged With: Copywriting

How To Write Articles, Reports, & Blog Posts That SELL (free training)!

by Xavier Lannes

How To Write Articles, Reports, & Blog Posts That SELL (free training)! By Xavier Lannes Before I teach you how you can sell your products through content marketing, let’s close on a simple test your competitors are snubbing. Do You Want To Be Loved by Your Followers! Take this article as an example. Disregard the […]

Filed Under: Blog, Content Management, Copywriting, how-to, Uncategorized Tagged With: Content Management, Content Marketing, Copywriting

Tips for DIY copywriting

by Xavier Lannes

Tips for DIY copywriting

Tips for DIY copywriting Don’t have the budget to hire a copywriter? No worries, sometimes it’s just as easy to do it yourself. Attention-Grabbing Headlines Are you a business person writing your own business marketing collateral? Whether you’re writing an ad or a press release, your copy needs great headlines. Attention Grabbing Headlines 1. AdWords […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

50 characteristics of Great Copywriters

by Xavier Lannes

50 characteristics of Great Copywriters Here are at least 2 arguments why you should read this post: If you have a website, any website, even if it’s just a show-&-tell website, you need to hire a seasoned copywriter. Or Suppose you’re in the market to become a great copywriter. In any case, you need to […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

How to use Artificial Intelligence To Produce meaningful Content

by Xavier Lannes

How to use Artificial Intelligence To Produce meaningful Content

How to use Artificial Intelligence To Produce meaningful Content Warning: This text has been analyzed by an Artificial Intelligence eTool, showing: a neutral tone a Flesch-Kincaid score of 7.5 a reading time of 5mn Notwithstanding the negative use of “too many long words,” it has been rated “A.” Discover below how I did it…. Are […]

Filed Under: Blog, Content Management, Copywriting Tagged With: Copywriting

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