Copywriting

Do questions work in copywriting, or are they overused? What’s the secret of healthy-looking hair? Do you like driving? Do you have a sore throat? Do you want to show a perfect smile? In social media, we browse every day we are asked over and over the same questions from our favorite brands that try […]

Longer vs. Shorter Copy. How long your landing page should be? How long should my Landing Page be? Is a longer copy better than a shorter copy? That’s a question people ask me all the time, and the truth of the matter is… It depends. Yes and no. The longer vs shorter copy debate has […]

The 4 most persuasive emotions and how to use them in your copy to increase conversion and sales… Emotions affect our decisions, much more than you imagine. In most cases, we think that we have decided to buy a specific service or product based on a rational justification. But in reality, our “emotional self” has […]

The Value Proposition Design is a process to help you address the core challenge of every business: not only creating but also testing, managing & designing compelling products & services customers want to buy. After reading this article, you’ll be able to learn & apply the simple processes of designing & testing value propositions, that perfectly match your customers’ needs and desires.

Can you learn copywriting in 1 article? Do you already know copywriting basics? Do you know why we need copywriting? Tired of writing copy that’s not convincing (enough)? You’re not alone. Thousands of marketers are trying everything to get attention to their blog without success. But, no success means no traffic. And without traffic, no gig, & no money & no fame…
Fortunately, there’s the pain points concept. This article will tell you what are & how to find your customer’s pain points to reach out to & attract the core group of people who crave what you’re selling.

The 17 Copywriting Axioms of Joseph Sugarman Reading time 7 min 18 sec If you are anywhere close to advertising and copywriting, you need to know the work of David Ogilvy. Now, if you want to know more, reading Eugene Schwartz, Victor Schwab and John Caples is also mandatory. But, Joseph Sugarman? Yeah, well, among […]

Make Your Marketing Materials More Powerful with a Double Readership Path Copywriters and marketing strategists are obsessed people! We spend hours, days and weeks analyzing what makes one copy more readable than another. That’s fascinating stuff. For a copywriter, watching ads on the web is a porn-like activity… I remember back in the days at […]

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness So, you have a form on your website linked to an autoresponder which blasts promos and discounts emails all day long, but your sales are still flat, you are going nowhere, and you are ready to throw in the towel? Who’s doing […]

The purpose of advertising on the internet & digital marketing is not only to inform, but also to persuade & sell. Rhetorical devices, figures of speech & literary devices that put a twist on the familiar, are frequently found in advertisements. This article reports on the use of rhetorical devices by copywriters in advertising. Ads that use rhetorical figures in the copywriting result in superior recall & superior persuasion. A figure of speech is a word or phrase that possesses a separate meaning from its literal definition. It can be a metaphor or simile, designed to make a comparison. It can be the repetition of alliteration or the exaggeration of hyperbole to provide a dramatic effect.

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula Reading time 12min Have you heard of Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe, Upwords, Frank Kern or Brian Keith Voiles? Probably not, even if you have been working as an Internet Marketer for some time… Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe and Upwords are anagrams of copywriting […]

Tips for DIY copywriting Don’t have the budget to hire a copywriter? No worries, sometimes it’s just as easy to do it yourself. Attention-Grabbing Headlines Are you a business person writing your own business marketing collateral? Whether you’re writing an ad or a press release, your copy needs great headlines. Attention Grabbing Headlines 1. AdWords […]