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Content Management

How to use LinkedIn in your Content Marketing Strategy

by Xavier Lannes

How to use LinkedIn in your Content Marketing Strategy

Why Linkedin? Reading time: 16 min / 4,024 Words For the past 10 years, I have used Google and Facebook as the sole source for my ads. Facebook is still overwhelmingly the #1 platform worldwide to get the best ROI for your ads, Google being the #2. So, why LinkedIn? You see Facebook has a […]

Filed Under: Blog, Blogging, Content Management, Social Media Tagged With: Content Management, Social Media

Why Effective Writing Is Key To Your Content Marketing Success

by Xavier Lannes

Why Effective Writing Is Key To Your Content Marketing Success

Why Effective Writing Is Key To Your Content Marketing Success Many factors contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing. In a nutshell, content marketing is really all about the content you put out. Sure, there may be a […]

Filed Under: Blog, Blogging, Content Management, Copywriting Tagged With: Content Management, Content Marketing, Copywriting

Top 10 Content Types For Your Content Marketing Campaigns

by Xavier Lannes

Top 10 Content Types For Your Content Marketing Campaigns

Top 10 Content Types For Your Content Marketing Campaigns Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re […]

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

Quality vs. Quantity In Content Marketing

by Xavier Lannes

Quality vs. Quantity In Content Marketing

Quality vs. Quantity In Content Marketing There are two groups of marketers. The first one says we should focus on publishing as much content as possible (quantity). The second group says quality trumps quantity anytime. In this article, we’re going to put a full stop to the “quality versus quantity” debate in content marketing. In […]

Filed Under: Blog, Blogging, Content Management, Copywriting, how-to Tagged With: Blogging, Content Management, Content Marketing

How To Generate Tons Of Content Ideas Using 3 Simple Techniques

by Xavier Lannes

How To Generate Tons Of Content Ideas Using 3 Simple Techniques

How To Generate Tons Of Content Ideas Using 3 Simple Techniques Creating high-quality content is critical to Content Marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” […]

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

6 Pro Tips To Successfully Outsource Your Content Marketing

by Xavier Lannes

6 Pro Tips To Successfully Outsource Your Content Marketing

6 Pro Tips To Successfully Outsource Your Content Marketing The sad truth is that creating content is very difficult and time-consuming. As the CEO of a small company, do you have the time to do it? Do you have the resources to have someone in-house doing it for you? Blogs, articles, posts, newsletter, landing pages, […]

Filed Under: Blog, Blogging, Content Management

The Hierarchy of Effects Theory Applied to Digital Marketing

by Xavier Lannes

The Hierarchy of Effects Theory Applied to Digital Marketing

The Hierarchy of Effects Theory Applied to Digital Marketing How Digital Advertising Works Most people look at ads on Facebook and Google and see them as annoying. The general idea of a non-professional is that marketing is easy to do. You just put a picture of the product, state that’s it’s the best and the […]

Filed Under: Blog, Content Management, Copywriting, how-to Tagged With: Content Management, Content Marketing, Copywriting, Marketing DIY Expert Level

How to Define Your Customer Avatar (Free Template)

by Xavier Lannes

How to Define Your Customer Avatar (Free Template)

How to Create Your Customer Avatar (Free Template) Let’s say you’re in Los Angeles looking for a really good restaurant to eat Churrascos and you keep asking all of your friends where you should go. But every single person you ask starts to go on a really long tangent about those “fantastic” tacos they ate […]

Filed Under: Blog, Content Management, Copywriting, Social Media Tagged With: Avatar

How to Use Power Words To Supercharge Your Copy

by Xavier Lannes

How to Use Power Words To Supercharge Your Copy Ever wonder why some websites boast viral post after viral post? Ever wonder why some brands have products that fly off the shelves while their competitors fall flat? Ever wonder why you couldn’t resist clicking on a link you knew was a sleazy sales page? The […]

Filed Under: Blog, Content Management, Copywriting Tagged With: Copywriting

How To Write Articles, Reports, & Blog Posts That SELL (free training)!

by Xavier Lannes

How To Write Articles, Reports, & Blog Posts That SELL (free training)! By Xavier Lannes Before I teach you how you can sell your products through content marketing, let’s close on a simple test your competitors are snubbing. Do You Want To Be Loved by Your Followers! Take this article as an example. Disregard the […]

Filed Under: Blog, Content Management, Copywriting, how-to, Uncategorized Tagged With: Content Management, Content Marketing, Copywriting

How to use marketing to promote your blog

by Xavier Lannes

How to use marketing to promote your blog

Content Marketing: Be Seen! Nivel: basic You have a blog! Great, now you need to promote it… Having a blog and making it known to your potential customers and the rest of the world is not as easy as it may seem. Build it and they will come Many people think that they can write […]

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

How to avoid scamming with content marketing

by Xavier Lannes

How to avoid scamming with content marketing

How to avoid scamming with content marketing

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

Health Care Internet Marketing: How to Build Content Relationships

by Xavier Lannes

Health Care Internet Marketing: How to Build Content Relationships Talking with someone is more effective than speaking at them. When it comes to marketing, it’s the same. It is always a better idea to engage your audience by sharing useful information as opposed to simply showing a concept and hoping for a positive reaction. When […]

Filed Under: Blog, Content Management Tagged With: Content Management, Content Marketing, Health Care

How to use Artificial Intelligence To Produce meaningful Content

by Xavier Lannes

How to use Artificial Intelligence To Produce meaningful Content

How to use Artificial Intelligence To Produce meaningful Content Warning: This text has been analyzed by an Artificial Intelligence eTool, showing: a neutral tone a Flesch-Kincaid score of 7.5 a reading time of 5mn Notwithstanding the negative use of “too many long words,” it has been rated “A.” Discover below how I did it…. Are […]

Filed Under: Blog, Content Management, Copywriting Tagged With: Copywriting

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