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how-to

12 Unproductive Habits of Entrepreneurs

by Xavier Lannes

12 Unproductive Habits of Entrepreneurs

12 Unproductive Habits of Entrepreneurs Ready to turn your life into a business? Well, becoming your own boss requires a profound mentality shift. Because if you’re an entrepreneur with unproductive habits, the only person you’re cheating is yourself. And what does a lack of productivity cost us? A lot! When you’re running a small business, […]

Filed Under: Blog, how-to

How to use cliffhangers to make your readers asking for more?

by Xavier Lannes

How to use cliffhangers to make your readers asking for more?

Words: 829 Reading time: 3 min 18 sec What is the best way to use cliffhangers to make your readers asking for more? For any copywriter, the most important question is: “How do you make someone to keep reading my stuff?” Let’s face it, just because you invented a catchy headline and a witty introduction; […]

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

Make your blog go viral for free with 19 unknown tricks.

by Xavier Lannes

Make your blog go viral for free with 19 unknown tricks.

Make your blog go viral for free with 19 unknown tricks. Reading time: 16 min Whether you have a blog about cats, dogs, yoga, economics, parenting, music, fashion, real estate, beauty, travel, etc., you have 2 main responsibilities:  Create content consistently  Promote that content consistently Yep, in the end, that’s all it takes to have […]

Filed Under: Blog, Blogging, how-to Tagged With: Blogging

7 reasons why you need to hire a copywriter

by Xavier Lannes

7 reasons why you need to hire a copywriter

Seven reasons why you need to hire a copywriter The best brands & companies hire a professional copywriter to solve very specific problems… Those are the same problems that are costing you a lot of money in lost revenue every single day. Do any of these sound familiar? 1. You need the best email copy […]

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

How to use LinkedIn in your Content Marketing Strategy

by Xavier Lannes

How to use LinkedIn in your Content Marketing Strategy

Why Linkedin? Reading time: 16 min / 4,024 Words For the past 10 years, I have used Google and Facebook as the sole source for my ads. Facebook is still overwhelmingly the #1 platform worldwide to get the best ROI for your ads, Google being the #2. So, why LinkedIn? You see Facebook has a […]

Filed Under: Blog, Blogging, Content Management, Social Media Tagged With: Content Management, Social Media

How to make it in an over-saturated market

by Xavier Lannes

How to make it in an over-saturated market

How to make it in an over-saturated market Just because the internet market you want to enter is overcrowded with competitors doesn’t mean you can’t succeed. Use these tips to overcome the challenge. You are almost decided to take the leap and turn your passion into a thriving internet business. Still, the dilemma is that […]

Filed Under: Blog, Blogging Tagged With: Blogging

How to Sustain Profits by Creating New Products and Services Related to Your Business

by Xavier Lannes

How to Sustain Profits by Creating New Products and Services Related to Your Business One of the most important ways to sustain profits in your niche-related business is to create new products and services that your targeted audience will be eager to buy. You can accomplish this in a number of ways. The most obvious […]

Filed Under: Blog, Blogging Tagged With: Blogging

How to Position Yourself as a Thought Leader in Your Niche

by Xavier Lannes

How to Position Yourself as a Thought Leader in Your Niche

How to Position Yourself as a Thought Leader in Your Niche Like any industry or sector, entrepreneurship has its buzzwords. Did you guess that ‘thought-leader’ is one of them? It’s one of those things many aspire to become, but a lot of us aren’t entirely sure exactly what it means, or why it’s so important. […]

Filed Under: Blog, Blogging Tagged With: Blogging

How to Get Current Customers to Refer You to Others

by Xavier Lannes

How to Get Current Customers to Refer You to Others According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of […]

Filed Under: Blog, Blogging Tagged With: Blogging

Effective Ways to Partner with Influencers in Your Niche or Industry

by Xavier Lannes

Effective Ways to Partner with Influencers in Your Niche or Industry Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it […]

Filed Under: Blog, Blogging Tagged With: Blogging

Are You Hiding in Plain Sight?

by Xavier Lannes

Are You Hiding in Plain Sight? Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for […]

Filed Under: Blog, Blogging Tagged With: Blogging

Must-Have Tips and Resources For Writers and Copywriters

by Xavier Lannes

Must-Have Tips and Resources For Writers and Copywriters

Must-Have Tips and Resources For Writers, Content Marketers and Copywriters Content Marketing or Copywriting is an exciting and interesting profession, but it’s only for a few of us. If you are the kind of person who is desperately trying to paint a white page with a few words, then writing might not be for you. […]

Filed Under: Blog, Copywriting, how-to Tagged With: Copywriting

Why Effective Writing Is Key To Your Content Marketing Success

by Xavier Lannes

Why Effective Writing Is Key To Your Content Marketing Success

Why Effective Writing Is Key To Your Content Marketing Success Many factors contribute to the success of your content marketing strategy. In this article, we’re going to focus on one of those factors – effective writing. In a nutshell, content marketing is really all about the content you put out. Sure, there may be a […]

Filed Under: Blog, Blogging, Content Management, Copywriting Tagged With: Content Management, Content Marketing, Copywriting

Top 10 Content Types For Your Content Marketing Campaigns

by Xavier Lannes

Top 10 Content Types For Your Content Marketing Campaigns

Top 10 Content Types For Your Content Marketing Campaigns Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re […]

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

Quality vs. Quantity In Content Marketing

by Xavier Lannes

Quality vs. Quantity In Content Marketing

Quality vs. Quantity In Content Marketing There are two groups of marketers. The first one says we should focus on publishing as much content as possible (quantity). The second group says quality trumps quantity anytime. In this article, we’re going to put a full stop to the “quality versus quantity” debate in content marketing. In […]

Filed Under: Blog, Blogging, Content Management, Copywriting, how-to Tagged With: Blogging, Content Management, Content Marketing

How To Generate Tons Of Content Ideas Using 3 Simple Techniques

by Xavier Lannes

How To Generate Tons Of Content Ideas Using 3 Simple Techniques

How To Generate Tons Of Content Ideas Using 3 Simple Techniques Creating high-quality content is critical to Content Marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” […]

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

6 Pro Tips To Successfully Outsource Your Content Marketing

by Xavier Lannes

6 Pro Tips To Successfully Outsource Your Content Marketing

6 Pro Tips To Successfully Outsource Your Content Marketing The sad truth is that creating content is very difficult and time-consuming. As the CEO of a small company, do you have the time to do it? Do you have the resources to have someone in-house doing it for you? Blogs, articles, posts, newsletter, landing pages, […]

Filed Under: Blog, Blogging, Content Management

The Hierarchy of Effects Theory Applied to Digital Marketing

by Xavier Lannes

The Hierarchy of Effects Theory Applied to Digital Marketing

The Hierarchy of Effects Theory Applied to Digital Marketing How Digital Advertising Works Most people look at ads on Facebook and Google and see them as annoying. The general idea of a non-professional is that marketing is easy to do. You just put a picture of the product, state that’s it’s the best and the […]

Filed Under: Blog, Content Management, Copywriting, how-to Tagged With: Content Management, Content Marketing, Copywriting, Marketing DIY Expert Level

When do you need to use a different type of landing page?

by Xavier Lannes

When do you need to use a different type of landing page?

Why you need to create different types of Landing Pages on your website! When you try to sell your stuff online, the success of your business rests on your ability to persuade your prospect to take action. This can be as different as: getting them to subscribe to your newsletter download your ebook purchase your […]

Filed Under: Blog, Funnels, how-to, Landing Pages Tagged With: Landing Pages

How To Write Articles, Reports, & Blog Posts That SELL (free training)!

by Xavier Lannes

How To Write Articles, Reports, & Blog Posts That SELL (free training)! By Xavier Lannes Before I teach you how you can sell your products through content marketing, let’s close on a simple test your competitors are snubbing. Do You Want To Be Loved by Your Followers! Take this article as an example. Disregard the […]

Filed Under: Blog, Content Management, Copywriting, how-to, Uncategorized Tagged With: Content Management, Content Marketing, Copywriting

6 Critical Landing Page Components

by Xavier Lannes

6 Critical Landing Page Components

6 Critical Landing Page Components Forget about fake Gurus that say that Landing Pages trends come and go. Of course, you can always fine-tune your Landing Page to the Plat-Du-Jour, some critical components will always be essential to conversion. I have summarized below the basics of an effective Landing Page with 6 critical components. At […]

Filed Under: Blog, how-to, Landing Pages Tagged With: Landing Pages

Blogging is a TRAP! [But I’m glad I did it]

by Xavier Lannes

Blogging is a TRAP! [But I’m glad I did it] The good news is that once you start doing something, you will be more advanced and better than the ones who never started. Like they say, you’ll miss 100% of all the shots you never took. The bad news is that you look ahead of […]

Filed Under: Blog, Blogging, how-to Tagged With: Blogging

How to use marketing to promote your blog

by Xavier Lannes

How to use marketing to promote your blog

Content Marketing: Be Seen! Nivel: basic You have a blog! Great, now you need to promote it… Having a blog and making it known to your potential customers and the rest of the world is not as easy as it may seem. Build it and they will come Many people think that they can write […]

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

How to avoid scamming with content marketing

by Xavier Lannes

How to avoid scamming with content marketing

How to avoid scamming with content marketing

Filed Under: Blog, Blogging, Content Management, how-to Tagged With: Blogging, Content Management, Content Marketing

How to start making money with a blog

by Xavier Lannes

How to start making money with a blog

How to start making money with a blog Marketing via a Blog is something that all blog owners do. Or at least, try to do… You start with a passion:  Essential Oils  Flowers  Pets  Fibromyalgia  Mechanics  You name it . They market their blog so that they can get readers, and make a profit from […]

Filed Under: Blog, Blogging, how-to Tagged With: Blogging

5 Easy Ways to Refine Your Customer Acquisition Strategy

by Xavier Lannes

5 Easy Ways to Refine Your Customer Acquisition Strategy

5 Easy Ways to Refine Your Customer Acquisition Strategy Customer acquisition strategies are essential to every business, regardless of their stage of growth. Remember that what used to work a couple of years or even a couple of months ago to draw new customers might not work as effectively in the future. Especially in the […]

Filed Under: Blog, Facebook, how-to

4 simple reasons why your Facebook ads are failing – and how to fix it

by Xavier Lannes

4 simple reasons why your Facebook ads are failing  – and how to fix it

4 simple reasons why your Facebook ads are failing – and how to fix it According to Small Biz Trends, it appears that almost 70% of small business owners who do their own Facebook ads have no results or virtually no results at all. Why am I not surprised? Facebook ads are hard to do. […]

Filed Under: Blog, Facebook, how-to Tagged With: Facebook

How to Optimize Your Facebook Ad Deliverability With Landing Page Views

by Xavier Lannes

How to Optimize Your Facebook Ad Deliverability With Landing Page Views

How to Optimize Your Facebook Ad Deliverability With Landing Page Views What are landing pages? In case you ask yourself what a landing page view is. It’s really simple. A landing page view is where an action occurs: when someone clicks your ad on your URL or page. and performs the only action you intented […]

Filed Under: Blog, Facebook, how-to Tagged With: Facebook

How To Avoid Customer Churn with Exit Survey

by Xavier Lannes

How To Avoid Customer Churn with Exit Survey

How To Avoid Customer Churn with Exit Survey What companies are the most prosperous ones? The ones that deliver excellent customer service! Studies consistently show that businesses that provide poor customer service lose customers and have lower profits. When a customer leaves you, it is called customer churn or customer attrition and that’s the worst […]

Filed Under: Blog, how-to Tagged With: E-commerce

Use Facebook pixel in your ads

by Xavier Lannes

Use Facebook pixel in your ads

How To Use Facebook Pixel In Your Ads Have you ever had a beautiful bag or a cheap essential oils diffuser you were looking at seem to “follow” you around the internet? Maybe you decided you shouldn’t purchase those products, but you keep seeing ads for them, and finally, you’re too tempted not to buy […]

Filed Under: Blog, Blogging, Facebook, how-to Tagged With: Blogging, Facebook

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