Wait until Hospitality Blends Remote Work, Leisure, and Friendship
The world is changing…
Let’s face it, Knowmadism is not just about the remote work potential for businesses; it’s also about the new “company culture” by investing in in-person staff meetings & events, and focusing on establishing relationships first.
That’s the big reason why the future of the hybrid hospitality model with the participation of remote workers appears to be extremely bright.
If you think that the digital nomad trend may have reached its apex point just before COVID, wait until you read this…
Actually, knowmadism is just the beginning for hospitality platforms that offer a blended environment allowing for
and community experiences.
That’s what is at the heart of the discussion on how hospitality will evolve to meet the future of work.
There is a lot of optimism with a lot of people in discussing the possibility to network in more than 20 countries, including South America, Europe, U.S. and South East Asia.
Because we now have and its people-first success metrics, from changing consumer habits to the measure of friendships as a KPI, the digital nomad trend is the tipping point.
Thanks to that, the hybrid hospitality model is just getting started.
Covid had forced companies to allow employees to work remotely, because there was no other way.
Then, they realized that people could work from home and still break billion-dollar transactions at the same time…
That was it, from now on, the old model was broken, and people will combine work, play, experience, stay in a simple ecosystem.
A LOCAL-FIRST APPROACH
Of course, the bulk of knowledge workers range from 30-32 year old travelers, and new behaviors include longer-term stays.
But many remote workers are domestic, not international travelers.
So, that business model isn’t based on tourists’ needs first.
That is why the new trend offers a big promise as travelers hunger for more local experiences and seek to stay in places where locals are rather than feeling like tourists.
A lot of people are predicting that, 10 years from now, every company worldwide will have to allow their employees to work remotely.
ut that will lead to a desire to go off the grid and socialize offline, while also moving into urban spaces.
It may happen even sooner than that…
COMPANY SAVINGS SHOULD GO TOWARDS “CULTURE BUDGET”
In giving advice for companies on how to measure and ensure productivity with staff working remotely, each company would have to decide on the perfect hybrid solution, but that company savings from remote work be pumped into the company culture.
The first piece of advice is that a company needs to save money by reducing its headquarters’ size.
They need to take part in that saving and adding it up to the culture budget.
That means places where people will continue this offline relationship:
and corporate events
That this is what will allow companies to catch up with what it might be losing.
THE FUTURE OF REMOTE WORK
There’s a lot of appetite for Southeast Asia. Selina plans to speed up and open up beautiful spaces for Remote Work’s consumers but it’s not a must for them.
FRIENDSHIP AS A BUSINESS METRIC
In referring to “friendship”, the most unique hospitality proposition, it measures success based on the number of friendships formed at its locations; let’s agree that it’s the company’s most important metric.
The best commercial strategy in the world is to be the best place to socialize.
As a result of that, revenue will come, occupancy will come, and higher ADR will come.
We need to target the programming and the quality of the content to create this experience.”
In the end, the future of work and business is about people and relationships, no matter where they take place in the world.
When 64% of guests globally make a friend, that’s huge.
Knowmads are playing an essential role in getting the social experience better, and for a lot of them, it’s what it’s all about.
This article is part of a broader review on what is knowmadism and what it entails for the future. You can also read those articles if you are interested in the knowmadic life:
- First, take a look at my article: 17 destinations for knowmads
- Then, I have set up for you a free course on how to be a knowmad (It’s only available in Spanish for the time being…)
- Finally, you can download that book; it will help you understand a little bit more how the future of knowmadism will look like.
- If you want to talk privately with me, send me a text-message at