Top 10 Content Types For Your Content Marketing Campaigns
Most people think there’s only one type of content – the written kind. Namely, blog posts, articles, eBooks, and the like. And that’s what many brands focus on. But the truth is that if you want to make the most of your content marketing campaign, you’re going to have to explore other types of contents as well. This will help you cast a wider net over your target audience. So, here are top content types you can implement in your content marketing strategy.
1. Blog posts
Blog posts are an essential component of a successful Content Marketing strategy. When you blog consistently, you establish your brand as an authority and people can quickly see all the other posts you’ve published on your site.
To write blog posts is also one of the most popular types of Content Marketing for entrepreneurs.
And for several good reasons:
- Blogs are some of the best ways to improve SEO
- Blogs drive more organic traffic to your site from the search engines.
- Blogs will help you with your ROI from your limited marketing budget by supplementing any ads with inbound content.
According to Forbes, websites that include a blog typically have 434% more indexed pages than those that don’t. That means that sites with blogs have a higher chance of ending up on the 1st page of search engines like Yahoo, Bing or Google when consumers search for relevant keywords.
On top of that, business websites with blogs have 97% more inbound links, which also helps with search engine optimization.
Not only does blogging help improve your SEO optimization, but it’s also a great way to build relationships with your leads and current customers. The more valuable content you provide, the more likely your target audience will be to consider your brand when they are ready to purchase. Blogs are an effective way to deliver value through short-form content.
If you want to use blogging to improve your Content Marketing and grow your business, you’ll need to start with a strategy that includes which topics you plan to cover in your blog.
Do some keyword research to see what consumers are typing into the search engines to find brands like yours. Then, consider what other topics or questions might be relevant and create blog content around these topics.
2. Case studies
Another of the most valuable types of Content Marketing is the case study. Your prospects will love your case studies.
If you’re selling a service or a product, you can do a case study on how your product or service was able to help people.
Case studies are just customer stories that illustrate how your business has helped a specific client or customer become successful. As an entrepreneur, you can use case studies to highlight special applications or uses for their services and products.
Consumers love case studies because they help them better understand how your services or products can add value in their lives or businesses. Though you can provide general applications or uses for your products or services, a real-life example is often more valuable as it helps your business build trust with new leads.
Case studies are effective because they help leads better understand how your business can help them.
If you plan to use case studies as part of your content marketing, it’s important that you carefully consider which of your customers you ask to serve as a case study example. Strategically choose those customers who your products or services have benefited in a very significant way. You also want to work with customers or clients who are willing to provide not only their permission to be used as the subject of the case study but also some quotes and statistics that illustrate how your business has helped them succeed.
Your best Case Studies should be embeded on your company website. But there are also many other different ways to use them :
- in your blogs
- in an eBooks
- in a social social posts
- in any types of content
Also ask your sales team to use these samll pieces of content (or the whole case study) when talking with leads.
For Example, if your prospect has an Avatar similar to some of past customers who are featured in a case study, the salesman may want to provide them with the case study so that they can better understand the value your business might provide to resolve their problems.
Some people dislike reading and would prefer watching videos. You can choose your most popular content and repurpose it into video format. This will make it easy for you to reach those segments in your audience who prefer to consume content in video form.
Infographics make it easy for people to see your content’s main points in just a few seconds. They don’t have to read thousands of words, they can just scan your infographic, and they’ll know what you’re talking about.
Checklists are especially useful for highly actionable content. It gives people a framework of what they need to do. You can also use this as content upgrades to get people to join your mailing list.
6. Social media posts
You can repurpose your content into graphics that will make it easy for your audience to share your content on social media.
With presentations, you can simply copy and paste the most important points in your content into a visually attractive PowerPoint template. Then upload the entire presentation to sites like SlideShare.
Quizzes have become popular in recent years. And it really shouldn’t come as a surprise. After all, quizzes are highly interactive as it lets people engage with your content!
9. Online courses
Online courses are a huge hit. They’re easy to consume, and people can find all the information they need in a single place.
Memes are popular on social media. You can ride on the hottest topics of the day, post it on social media and if it catches your audience’s fancy, then your meme may even go viral!