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You are here: Home / Blog / Email Frequency – When Should You Send an eMail

Email Frequency – When Should You Send an eMail

by Xavier Lannes

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Email Frequency – When Should You Send an eMail

Digital Marketing DIY easy Level

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it.
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MailChimp says “there’s nothing set in stone” about email frequency, but recommends sending at least once a month, while news publishers and bloggers may opt for daily sends.

However, every market, every niche, every audience, and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.

Let’s lay the groundwork first. You don’t want to have too much time in between emails, or your readers will forget you. Anything less than once a month is not a good idea. In most markets and for most business models you don’t even want to mail less than twice a month.

On the other end of the spectrum, you don’t want to go any higher than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails, but on a weekly or bi-weekly average, you don’t want to email more than once a day.

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digital marketing program agency
Start by looking at what you’re doing now. Then figure out how often you want to mail. Do you grow a closer connection with your market by emailing more often? Do you want to drive more traffic back to your site by emailing them links frequently? Do you want to grow your income by making more frequent email offers?

Once you know where you’re at and where you want to be, you can start to make a plan for getting from point A to point B. What you don’t want to do is to go straight from emailing once every few months to daily emails. It’ll get your readers clicking the spam button like crazy. Instead, start with monthly emails for a couple of months, then let your readers know you have more to share with them and start mailing weekly. Then a few months later, ramp it up to daily emails.

Or find a good reason why you’re mailing them daily. For example, while you usually publish a weekly newsletter with the occasional promotional email in between, running a 15 or 30-day challenge for your readers is a great excuse to hit their inbox daily without seeming pushy or spammy.

According to the National Client Email report by the Direct Marketing Association, the following chart covers the email frequency among marketers from various company types and sizes as well as geographic locations.

email frequency digital agency marketing

  • 19% of marketers send a maximum of one message per month
  • 35% of marketers send 2 to 3 emails per month
  • 21% of marketers send 4 to 5 emails per month
  • 9% of marketers send 6 to 8 emails per month

So, the majority of marketers (54 percent) send out 1-3 emails a month.

At the end, listen to your audience when you get feedback on email frequency but also realize that there will always be someone complaining. Look at data like open rates to get a better feel for what frequency is working best for you and your audience.

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Big changes are coming to the field of Digital Marketing. These changes will exacerbate the current struggles that many companies are facing. Competition is violent, & frustration levels are at an all-time high.

As a Digital Agency, we're finding that the vast majority of small & medium-size businesses either don't have or are not prioritizing any "Marketing Strategy."

Marketing is hard work. It requires a profound understanding of dozens of internal & external factors that can work for or against you. Most importantly, it requires consistency in order for it to be effective.

Most businesses don't have the knowledge or internal resources to formulate & maintain a comprehensive marketing strategy. That often results in inconsistent ad buying, thin blog content, & desperate social posts that leave a desperate impression on prospects & site visitors.

If you see yourself in that description, STOP wasting precious time & money on marketing experiments that go nowhere. Book a consultation with us today, & formulate a plan that will drive results and sales for years to come.

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Why Hiring MyAdGency

At MyAdGency, we recognize that choosing to work with a Marketing Agency isn't right for every business. And that's OK.
If you are a big company with 500 or 5,000 employees, you might still want to hire a Digital Agency, and you could still find lots of value in doing so. But those who will have the most to gain are small companies.
Not only partnering with the right Digital Agency (at the right time) can rapidly boost your sales, but hiring a Marketing Agency will save you significant time and cost-savings. If you have a small in-house team, you may also benefit from the cost-savings that come with ideating, initiating, and analyzing your own campaigns.
The best time to hire a marketing agency is when:

  • You have identified a strong market fit
  • You understand your underlying metrics
  • You want to push growth as hard as possible
  • When you have no marketer or few marketers in your team
  • When your marketing needs are larger than what your in-house team can handle
If you need more information, or you want to be contacted, fill-out the form below...



We are here to help you

What MyAdGency will help you do? On the internet, converting leads into customers is only one part of the challenge, and generally the last one. But that's the one everybody wants immediately...
What about attracting leads and keeping them returning to your website in the first place?
That's what we call:

  • Customer Attraction
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Some of the objectives we can help you achieve are:
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Why your business needs Internet savviness

Businesses who are using SEO, email marketing, social media marketing, and paid search advertising will undoubtedly have an advantage over all their competitors in the long run.
MyAdGency has a team of specialists who understand other's roles as well as their own. That is key, as it helps every team member understand how their role fits into the larger picture and improves team communication. At MyAdGency, we all speak the same language, have the same goals, and understand how and when to hand things off.
Short of having someone whose sole job is to organize and train your entire team, hiring MyAdGency to solve your marketing challenges is the fastest and easiest way to ensure consistent results from the get-go.

Filed Under: Blog, email marketing Tagged With: email marketing

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