Difference Between Joint Venture Partners And Affiliates
Affiliate & JV partners seem to have some similarity, but in the real world, there is a great difference between them. One of the main differences is that an affiliate earns commissions based on his/her level of sales. But a JV partner typically contributes in some way other than just selling. This article will explain the other differences…
There is a lot of debate going on the real difference between joint venture partners and affiliates.
If you have been an internet marketer for any length of time, chances are you want to include joint venture partners and affiliates to your business. Joint venture partners vs affiliates, while the two terms often are used interchangeably, they really are different types of partnerships.
Let’s take a good look at both perspectives.
Joint Venture Partners
Joint venture partners are basically the “Big Players” in your niche. They are the one you can really leverage to boost your business confidence. A common goal is what two companies look forward to when they sign up on a joint venture. There are only two types of joint ventures, and your choice has to be one of these.
Firstly is the “Co-ownership” of business, a type in which you and your joint partner are actual partners.
- you build the project together
- you design the website together
- you strategize the marketing together
- and other aspects related to your companies and you both jointly run
This is considered to be the most powerful business strategy. But you have to be extra-cautious while deciding whom you choose to work with. Sometimes, you could have a major drawback in your business, and a failed venture will be the end product.
However if done properly, with the proper precaution measures and vigilance, you can be among the emerging best companies in the world making a huge market gain. Most of the globally famous companies are the result of multiple joint ventures. So it must have given you a hint, that the sky is the limit for people with a clear objective and marketing skills.
The second kind is the “Promotion” only kind of business, an incredible form of joint venture in the Internet Marketing Arena. Its popularity is increasing day by day. In this venture, you are landing hundreds of joint venture partners who will promote your product or website on a certain fixed date, you will get a big sales day and completely dominate your industry!
Making great sales in a single day is the aim of this kind of venture.
Top marketers are convinced that if their website and products are launches on a specific date, there is a high built-up hype which helps in increased product sales that indeed gives a lucrative business.
Now coming back to the main point of the discussion we’ll discuss Joint Venture Affiliates. They can be anyone who wants to promote your products and services to make some extra capital. Sounds similar to Promotion kind joint venture, isn’t it?
There’s not much difference between a partner and affiliate but the partners give a huge margin of profit and reliability. So if you are going for a future program and not quick money making schemes, I’d suggest you to choose Joint Venture Partner.
To make it short, Joint venture partners can be considered as affiliates on steroids.
If you are aiming towards a very successful Joint Venture Partner to make more money with successful planning, you may also have to give them a very high commission rate or even a 100% commission if you are certain, you’ll be following up with your new list of customers.
In conclusion, as a business associate, you may want to have both affiliates and partners for your joint venture but I’d suggest you to focus your attention to Joint venture partners as they will promote your business and will help exponentially to build it giving you a huge satisfaction.
Xavier Lannes is the CEO of MyAdGency.Com & has several specialties: Graphic Design, Copywriting, Facebook Ads, Funnels, Sales Pages. Xavier's job is to attract, retain & monetize customers but find that copywriting, content creation & graphic design are the most rewarding parts. He has a BS in On-Line Publishing, a Master in Languages & certifications in copywriting. He also enjoys skateboarding in pools & bowls. Contact: firstname.lastname@example.org