7 Eye-Grabbing Email Subject LinesWhen you want your emails to be opened by your readers, you need to have powerful subject lines because they are playing a significant role. In any email campaign; whether you’re using safe lists, autoresponders, ezine, solo ads or any opt-in list where an email sequence is involved, your subject line could make or break your return on your investment. So make sure you get your readers’ attention first.
Here are 7 email subject headlines that have worked for me in the past. I have received those emails, and I have opened them. Then, I have used them in my emails, and I had better open rates.
So, I’m sure they will work for you too.
There will always be new technology change but peoples desire to succeed, and curiosity will last forever.
1. Would you like to unsubscribe?
I know what you’re thinking: “Why in the world would I ask anyone to unsubscribe?”
It’s quite simple. I want to send information only to people who want to hear from me.
I often get email addresses from lead generation sources such as conferences and webinars. And while these leads may have been interested in the initial offering, they may not be interested in hearing from me ever again.
What I have found is that these people will most likely unsubscribe the next time you send any type of email, so I make it easy for them by sending an email dedicated to unsubscribing.
By doing this, I clean my email list from those who will likely never engage with me and also earn the trust of those who open the email and didn’t unsubscribe.
2. Hi, My name is John
That simple subject is always opened simply because it increases your reader’s curiosity. Because the main purpose of this subject line is to give as little information as possible to attract attention and encourage visitors to click on a link to a particular web page, you could see that as a distant cousin of a click bait… Personally, I always fall when I receive this type of subject line. Who’s this John anyway? I’ve had success with this using ezine solo ads.
3. Promote Your URL Here – Free!
For whatever reasons, I’ve had so much success using this subject line when promoting free classified sites, safe lists, and those viral ad boards.
4. I need your help, please?
There’s something about being a human, always wanting to help another human being, It’s hard to explain, it just works.
5. Lawrence, I haven’t received your shipping address yet.I’m like: “What! What shipping address? Why do you need my shipping address for?” This particular subject line really piqued my interest. If you are sending postcards to your members or prospects, this headline will improve your sales especially if you personalize it.
6. How my site got listed #1 on Google, for free!
This one made several sales from Trafficswarm traffic exchange program when I was promoting an affiliate program about search engine e-book. Even made more sales with ezine solo ads using the same subject line.
7. Xavier, Please accept my sincerest apology.
When I saw this subject line from an email, my first reaction was, “who/why/what are you sorry about?…huh?” But the reality is that it got my attention and my curiosity, so I opened it. The sender was apologizing for not sending that email sooner which was about a new traffic exchange program. Good grief.
In conclusion, make your email subject line so compelling that it’s almost irresistible for your prospects not to open the email message. If you can hypnotize your readers with clever subject lines, you are half way to making a sale. Also when people can recognize where that email message came from, that will help getting your email message open as well. Don’t use fake names, use your real name instead.
Of course, I am not suggesting that you use any of these headlines if they are not true in relation to the content of the e-mail message. If you use deceptive subjects in your e-mail marketing, all you will do is tarnish your reputation, your credibility and your open rate will drop dramatically.
Over the years, I have gathered a list of my 150 best opening subject lines. Because you are an avid reader, I am offering you to download the list (because it’s a big list, it’s coming in a form of an eBook) for free. Just click here.
Art: © Xavier Lannes image: ID 107885458 © Macrovector | Dreamstime.com