Eight reasons why you need to hire a Digital Agency
A decade ago, Digital Marketing was almost non-existent or was considered a new an odd way to promote brands, products, and services. So much that companies were barely using it. But just within the past few years, the influence of Digital Marketing has exploded in importance.
Nowadays, Digital Marketing:
- has become an essential part of what a business is to its clients
- has unleashed a new form of media on which to trade goods & services
These are facts:
If you have a static website, it’s no longer enough.
If you have a blog, it’s no longer enough.
If you run un-focused Google Ads campaign, it’s no longer enough.
If you don’t have a comprehensive digital marketing strategy working for your company, time is working against you.
And when I say time, I actually mean your competition.
As the Internet became entangled around everything we do, the importance of Internet Marketing has become more evident.
Let’s take a look at why your business needs digital marketing to grow and thrive.
1. Digital Marketing Reaches People Where They Spend Their Time & Money
- Companies with an active blog generate 67% more leads
- Organic customer engagement increased by over 100% on Facebook the past year
- Four of the top 5 most important marketing strategies for 2018 are digital
- 55% of B2B marketers claim that search engine marketing is more effective than any other advertising medium
- 70% of Americans shop online regularly
- Any Internet user has now a minimum of 7 social media profiles
- 97% of Americans under 65 are on social media at least once a month
- 62% of Americans are on Facebook.
- 76% of Facebook users & 51% of Instagram use it every day
- 30% of people on social media mention their preferred brand when referring to milestones in their lives.
- Gen X is even more likely to interact with a brand on social media than millennials.
The trend right now is that the average person spends over 2 hours a day on social media. Teenagers average 9 hours.
Social Media is where people are.
Social media is woven into everything we do from school, to work, to entertainment, to hanging out with friends. But do people buy your products there?
Yes: 1 in 10 reasons why people use social media is to buy products and services advertised to them.
- Users spend around 37% of their social media time interacting with branded content
- 57% of Millennials say that social media has made the ads they see more relevant to them
- 48% of Americans said they made their last online purchase as the direct result of a Facebook ad
- 93% of all ads on Social Media are on Facebook
So, overwhelmingly, the internet is the place to be if you have anything to sell. However, only 45% of businesses think their social media efforts are worth it. That’s because just having a profile and sharing some content once in a while is NOT enough.
You need a Content Marketing strategy.
When you understand how to maximize your ROI through Content Marketing, you win big.
Coupled with Social media, Content Marketing, and advertising are only a part of digital marketing. But it’s a significant one.Many businesses now have to outsource a lot of jobs previously done in-house. Because digitization has become more and more fast-paced, it has become challenging to keep an in-house team of certified professionals who can answer to the growing needs that the new internet technology assigns on employees and employers.
Additionally, the cost of hiring and training specialists to service the growing charge of marketing has become prohibitive.
Because of these and other reasons below, hiring a digital marketing agency is generally the best decision for businesses who are looking to sell their products and services whether online or in-store.
Below are 7 more specific reasons why hiring a Digital Marketing Agency will be the best decision for your business this year.
2. Digital marketing is efficient for small or medium business
Gone are the days when marketing was only for big companies that had the finance to spend thousands of dollars in ads…
Of course, there’s initial investment in time required to create your digital strategy. But the importance of Digital Marketing for small businesses becomes very clear when you see how easy it is to scale (up & down) and adapt as your business thrive.
You don’t have to go in and renegotiate an ad spot to keep the ad running. Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.
Using Digital Marketing is like using a faucet: when you need more orders, you just open your faucet, but if you suddenly receive a massive order from a customer and need to scale back to avoid getting backlogged, you just reduce the flow with your faucet. Fewer ads mean fewer eyeballs, means fewer orders and it takes from a couple of minutes to a couple of hours to immediately turn down any ad campaign (or all your ad campaigns.) really, it’s that easy.
Inversely, if something isn’t working in your marketing, and you don’t get the results you anticipated, you don’t have to wait for your ad contract to expire. Just ask your manager to turn down your campaigns. That can be done the same day.
3 Digital Agencies are cost effective
Small businesses have minimal resources or capitalization. Because Digital Marketing is relatively inexpensive, easy & quick to set up, it has leveled the playing field and provided small and medium enterprises the opportunity to compete against the big boys and attract their share of targeted traffic. Digital Marketing provides businesses with a better and much more cost-effective marketing channel that delivers results. 40% of companies confirmed getting considerable savings by using digital marketing methods rather than usual marketing methods.
The cost to hire an in-house marketing team can be considerable. Gathering a team of specialists who can strategize, lead, research, monitor, write, and analyze your Digital Marketing is a costly and time-consuming endeavor.
On the other hand, a qualified digital marketing agency has people trained in all of these specialties and more for a fraction of the cost (in time and money) it would take to find a qualified in-house team.
Digital marketing allows small and medium size businesses to compete against big companies with a reduced advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter moves.
4. Digital Agencies help you focus on what you do best: running your business.
If you are a small company, you don’t do your accounting or taxes yourself. You don’t ship your products yourself; you don’t run your site servers yourself.
By the same token, a Digital Marketing Agency can take control of your marketing needs which will free up your hands to take the reins on other essential aspects of your company.
You probably have better to do than figuring out the best time to post on Facebook or redact a message to your 2,000 email addresses, and building a professional looking message through email is more important than ever.
As a manager (or owner) of your company, you may want to:
- spend more time in the strategic direction of your company
- find better efficiencies in operations
- organize or reorganize your portfolio management or research and development
Hiring a Digital Agency that can handle your digital marketing strategy will give you the time you need to do that.
5. Experts in Marketing Know Their Stuff
Digital Marketing is not just about creative coming up with out-of-the-box ideas. Creation is only a piece of the pie; processes is the big part. Not only a marketing Agency has the technical expertise as well as the resources to execute the strategies and initiatives to achieve the results you are looking for but they most probably already have the experience from another customer, that may not even be in your field, to cross.That’s why a marketing agency utilizes multiple areas of expertise to ensure that your organization is:
- seen in all the right places
- showed to all the right people
- displayed in all the right ways
- applying innovative and relevant market trends and strategies
6. A Digital Agency offers measurable results
A positive ROI is the ambition of any digital marketing campaign.
However, while the finality of digital marketing is to increase sales and profits, not every campaign directly leads to dollars and cents.
Accordingly, you can use internet marketing for a lot of purposes and not just to hard-sell to your customers:
- raising awareness of your brand
- bringing visitors to your blog
- finding leads
- bringing leads into your funnels
All those strategies increase profits in the long run, but short-term strategy can’t be quantified with monetary values.
So, how do you know whether your digital marketing efforts are successful?
There are two categories: traffic (website behavior) and conversions.
Traffic (Website behavior)
- measuring the visits to your site
- page views per visit
- time spent on the visit
- bounce rates
- leads from web forms
- leads from chats
Digital Agencies can provide you with weekly or monthly reports & analytics that give you the actual strength of the ROI you are getting thanks to their services.
Though analytics can seem complicated, online marketing team experts will be able to assign accurate, tangible values to any campaign to show the performance of their planning and actions.
7. Digital Agencies master all etools
Thanks to the experience, knowledge, and necessary ongoing training of online and digital marketing, a marketing agency has all the tools on hand that many CEOs or managers may not even be aware of. Just as you would use specialized or less known tools for your business, digital marketers also have their own unique tools to build successful exposure for their clients by using external apps.
There are hundreds of apps available on the net to help you with your marketing. This article from MyAdGency is listing the 100 more important. If your job is printing T-Shirt, baking bread, fixing cars or selling insurance, do you really have the time to learn how to use those 100 apps? Do you have the time to learn 40 or them? Maybe 5 of them?
Here is a short list of Digital Marketing tools by strategy:
- Organic Social Media
- Paid Social Media
- Email Marketing
- Display Retargeting
- Programmatic Advertising
- Website Testing
- Video Hosting
- Content Creation
- Content Curation
- Website Analytics
- Customer Service
- Search Engine Optimization
- Affiliate Marketing
On top of that, almost all those apps are fee-based. If you pay the $2,000 monthly fee for a subscription at Similarweb but use it only 5 times a month, is it worth it?
On the other hand, because of the sheer amounts of clients an agency deals with, access to most expensive tools that an in-house marketing team would generally deem out of budget can give your company additional resource to score results.
You would not charge your customers extra for using an oven for your bread or a floor jack for fixing cars. Similarly, agencies won’t charge you to use Similarweb or Hotjar, Adobe, Moz. The cost of those tools is divided between all their customers and included
8. Digital Agencies are full of creative people
Even though experience and processes make the bulk of Internet Marketing, pure creation has still an important part in your digital strategy. Every piece of content that is created through copywriting—including Newsletters, eBooks, white papers, blog posts, case studies, ads and more—should be carefully written and designed to drive prospects to your brand, multiple organic reach and increase conversions.
In that sense, copywriting (writing to sell) is both an expensive skill and art: a junior copywriter can charge up to $45 an hour, but there is no limit a senior copywriter can charge you (up to several thousand dollars for a single text.) making it on a par with artists.
People from your digital agency must keep their mind open on the pulse and market trends no matter what business you are in.
Specifically, using an effective marketing agency can provide such benefits as:
- Ideas on which marketing initiatives are working best
- New perspectives on the digital market
- Deep analyses of target audiences and behaviors
No matter how quickly technology has changed our world, it will continue to improve the marketplace. It is an exhaustive, specialized task to stay on top of marketing trends and utilize them in the countless ways available to promote your company’s products or services.
A Digital Marketing Agency doesn’t just write content marketing, create ads on Facebook or boost your company on Social Media. Digital Agencies work hard in the background to design a strategy ensuring your products, ideas, and services are at the top of consumer’s search queries because they know what consumers are looking for and how to achieve your marketing goals.
The assistance of a digital marketing agency will provide your business with a silent partner to help boost your success and your sales.