6 Pro Tips To Successfully Outsource Your Content Marketing
The sad truth is that creating content is very difficult and time-consuming. As the CEO of a small company, do you have the time to do it? Do you have the resources to have someone in-house doing it for you?
Blogs, articles, posts, newsletter, landing pages, social media content, events, videos, webinars, ads. There are so many different areas of content marketing that you need to cover.
Even if you’re a fast writer or you’ve got someone on your team who churns out quality content like a robot, it will still take some time, and you will eventually run out of ideas.
If you’re not willing to spend all your budget and energy creating content, then how about you leave it to the experts?
Outsourcing is a great solution to help get your content marketing strategy moving along.
Of course, the upside is outsourcing can be quite cheaper than an in-house manager. But whether you do it in-house or outsourced; it’s an investment you need to make because eventually, Content Marketing will help you more in the long run than ads.
Ads will help you in the short run…
Are you with me? Yes?
One aspect of a business that is particularly well-suited for outsourcing to remote workers is Content Marketing.Of course, you need to make sure that:
- the content is published on time
- the copy reflects the brand with integrity
- the article provides value to your prospects
As long as you have all of that, it makes very little difference whether your copywriter is working from a bustling office under the prying eyes of his or her manager or alone on a tropical beach.
Remember, the output is what matters to the customer, not the process.
Here are some tips to help you outsource successfully.
1. Choose the right copywriter
There are a lot of freelancing platforms you can use to look for the best writers. The consensus is that when it comes to freelancing, you get what you pay for. So, if you pay peanuts, you’re most probably going to receive work that won’t ever meet your standards.
You will always win when you pick-up writers who are able to show positive testimonials from previous clients.
You may get lucky picking someone cheap, but why take the chance if you don’t have to?
Of course, you need to insist on seeing examples of their work to see if you like their style.
You may think that if a writer has prior experience in your specific market, that will be the one. However, if someone has experience writing about a range of topics that consistently turns out to be high quality content, this is a strong indicator they are willing to learn about your market and branding in order to do a good job.
2. Provide clear instructions
Many business owners are still fanatical proponents of face-to-face communication. That’s old school, nobody does that anymore. If you insist in meeting with your copywriter, chances are that you will never meet the best ones. Giving instructions to remote workers is perfectly appropriate via email or video.
Actually, having a written record of all maters to refer back to usually helps to avoid ambiguity and problems.
Do you need to be crystal clear in the instructions you give to your writers? Yes and no…
If you spend a lot of time writing instructions for your writers, you better write the article yourself.
That’s why you need to choose a professional that will understand the style of your business by assessing your blog-posts before he even start working for you.
What helps is a template, a branding document or style guide to give to all new writers, although there’s nothing better than an abundance of examples for writers to mimic.
If you provide vague instructions, you’re going to get a piece of work that’s going to look vaguely like what you were expecting. Setting the right instructions will help your copywriter submit jobs that will meet your expectations.
Outsourcing content is not akin to outsourcing your brainpower. You are still in charge of the long-term vision for your Content Marketing Strategy.
Once you have a clear vision and path, it will be a lot easier to define instructions for your copywriters, so that they can generate content which perfectly aligns with your vision.
That is why you need to use an editorial calendar and schedule your content months in advance (see below).
3. Use an Editorial Calender
Content Marketing is like logistics: you have to plan in advance. Those responsible for content within an organization know that planning content for the upcoming weeks, months and year is essential for a successul marketing strategy.
The planning helps build alignment between teams and also keep writers accountable for their work.
An editorial calendar will you help you manage and streamline your content marketing activities. Without it, you’ll be all over the place. You wouldn’t know which content types to assign to which copywiters, and you’ll find it hard to keep track of content that’s already been published and what hasn’t been yet.
If you want top-notch calendar functionality, workflow, & analytics, the Curata CMP content marketing platform is one of several options available on the market.
On the graphic below, you will also find several excellent free templates. Use at least one of those, or make your own template.
4. Treat your copywriters with respect
Just because you’re paying someone to help you out, doesn’t mean you can treat them like slaves. This means paying them fair rates and setting appropriate deadlines for various projects.
5. Provide timely feedback
Freelancers thrive on feedback. Just make sure, however, that you provide constructive criticism. You don’t want to go all in and destroy a freelancer’s morale. It’s not going to help either of you. Helping your talented freelancers to improve and create content that fits your requirements will help your business in the long run.
6. Build long-term relationships
When you find good freelancers, make it a point to build long-term working relationships with them. They’ll be more loyal to your brand, and they’ll be more motivated to continue creating high-quality content.
Content Marketing is essential for businesses of all sizes, it’s not just for big companies anymore.
Not only does content marketing help you boost visibility, but it can also help you build stronger relationships with your leads and customers.
If you really want to get the rewards of your content marketing, now is the best time to get started.
- Start working on developing a content marketing strategy that has your avatar at its core.
- Then, create valuable content that helps boost conversions and improve
If you want to know more about how partnering with a Content Marketing
Agency like MyAdGency.Com will help you drive more traffic and increase conversions, make sure to check out our Content Marketing Services page for more information.
MyAdgency.Com is specialized in:
- Graphic design
- Email Marketing
- Content Marketing
- Landing Pages
Check the form below if you want more information.