6 Basic Tips To Reach Higher Engagement on Social Media
876 Words /Reading time 3 min 30 sec
Social media is changing all the time, but its success is still function of the engagement you get: the number of likes, shares, and comments. The more you reach high in those metrics, the higher the likelihood that the platform will show your post to more people, thus gleaning more engagement leading to more people being shown more of your posts in the future.
To be successful, you need to build an engaged and active community online.
You should start with these essential tips.
1. Use Pictures
That seems evident on social media like Pinterest and Instagram, but even on Facebook, nothing catches more the user’s attention more than a captivating image. When your post, always include a visual component. That can be a product shot or a nice vector graphics. Be sure that the image quality is high enough to better drive people to share it.
When you add text overlays on your image, you need to follow Facebook’s 20% rule, because if you transform your post into an ad, it will be rejected.
2. Ask Your Followers
Nowadays, your followers have strong opinions, and they voice it!
Since engagement is one of the best forms to boost your posts, ask them what they think about something, they will answer!
Actually, asking questions is one of the major ways of increasing your engagement online—and gathering insight into customer preferences and behaviors.
Be careful to choose the right questions. Make sure your request is relevant to your brand and that it is timely.
For example, if you sell water filters, ask them what they think about your state management of water. If it’s summer and your company sells footwear online, you may ask something like: “What’s your favorite summer footwear? Tell us in the comments!”
3. Know When to Post
People check their social media account all the time, take a look at those statistics from 2018:
- Facebook is open at an average of eight times per day
- Instagram (six),
- Twitter (five)
- Facebook Messenger (three).
It’s true that in 2018, people may not spend as much time on Facebook as they used to, they do tend to check it pretty frequently.
While people constantly check their Facebook and other social media accounts, there are certain time periods where they are most likely on those platforms.
Luck you! Facebook has an impressive Insights graph which tells you at what time your audience is most active.
Regarding Twitter, this infographic from KissMetrics says that people are most likely to be sending and checking tweets at around 5 PM, with midweek and weekends being their most active days.
4. Be Quick to Respond
Because companies do not answer calls with live people anymore, more and more, social media channels are becoming customer service channels too.
Most people contact brands on their social media to inquire about products or to let their complaints be heard.
A study by Applied Marketing Science and Twitter found that people who got a quick response were more satisfied with their customer experience, and were more willing to recommend the brand to others and buy more products in the future.
As such, make sure to have a dedicated person or team who will serve as your online customer service reps to make sure all of these questions and comments are attended to in a timely manner.
5. Hold a Contest
People love free stuff! If you’re new to a social media platform and wish to garner more followers, a great idea would be to hold a contest to drive engagement. There are many formats to choose from, including
- captioning a particular picture
- sharing a photo using your prescribed hashtag
- Knowledge-testing question or trivia contest
- User-generated content contest
The key here, however, is to make it as easy as possible for contestants to enter—don’t make them bend over backward just to get a reward! Also, make sure that the prize you’re offering is comparable to the contestants’ effort in joining.
6. Survey at Your Data
Marketing is not only great ideas. Data has become an essential part of your marketing mix. That’s why you need to regularly take a look at your Facebook insights and data in Google Analytics, to see which posts did best. If you find that people react particularly well towards memes, perhaps you should increase the frequency of this format type or even run a mini-campaign. The data will tell you what people want—make sure you listen to it.
With more and more brands joining the social media bandwagon, standing out and making a genuine connection with your audience is becoming ever more challenging. Those 6 tips represent the essential marketing action you need to do to engage your customers.
If you need help to establish and grow your social media presence, consider hiring a Digital Marketing Agency that has the creativity and insight to help you get more likes, shares, and comments or simply send me an email at firstname.lastname@example.org.
8 Surefire Ways To Increase Engagement Facebook, KissMetrics.com
How to Increase Social Media Engagement, BrandWatch.com