4 reasons why your business needs an autoresponder
As a long-time marketing consultant and professional, people ask me a lot of questions about autoresponders.
Usually, when I say the word “autoresponder” most people look at me like a deer in the headlights
So, today’s article is going to be about what an autoresponder is, and why it is important to have one for your business.
Let’s start with what an autoresponder is.
An autoresponder is a CRM extension and a marketing tool that allows you to easily collect names and e-mail addresses, keep them into a database and flag them with relevant tags. The idea is to automatically follow up with those specific individuals by sending emails relevant to the reason why they connected with you in the first place.
An email autoresponder should be a natural extension for every online business because people stopped looking at static websites years ago.
Nowadays, every internet visitor wants a website that is caring and willing to build a positive relationship with them. It is for that reason that online companies are investing huge millions into Customer Relationship Management (CRM) apps.
But when you are a small business without the huge capital outlay to lay out your own CRM, you can still use autoresponders to deliver an amazing warm reception and interaction with their visitors.To conduct a successful eCommerce or online business, you need to be guided by available research on customers. Research has long established that positive and timely responses are essential ingredients that visitors use to judge how friendly websites are and how they would want to interact with them. And you may want to know that visitors are more likely to establish relationships with sites that provide excellent feedback and timely responses.
Autoresponders positively answer the call of website owners seeking automated interaction with customers at all facets of their customer relations.
An email autoresponder can securely perform 4 principal business boosting roles for every website which needs to get a high rating in customer relations and therefore enhance customer loyalty.
1. Autoresponders serve to Acknowledge
Autoresponders can let people know you have received their emails and that you will soon respond to their inquiry. Even when you are not available to reply immediately, you will do so at some later time. You see, buyers are predominantly in a state of anxiety, and it is a good marketing strategy to alleviate such worries.
People buy for several reasons; one of their being an urgent need to do something. So acknowledging their emails set their minds at ease and then they are confident that a reply will be forthcoming on their inquiry. If you have one thousand emails a day, there is no way you can efficiently reply to all these manually, and that is where an autoresponder comes in.
2. Autoresponders send automated notices:
Assuming you were out of the office for two days and a customer interested in bringing you a hundred thousand Dollar deal writes to you with the hope of receiving a response, so business is on the way.
It will be quite discouraging for a prospect to wait and wait for no answer to come forth. If you have an email autoresponder installed, some preliminary email marketing messages can be sent to the sender; at least informing him of products/services available or explain your absence and when you will be back. If the sender wishes to wait, you can come back to respond appropriately and get the deal finalized.
3. Autoresponders send confirmations:
In this age of scam and fraud on the net, every buyer will want a confirmation of his purchase. An autoresponder confirmation serves two purposes – it assures the buyer that the goods will be forthcoming and it relieves him of the thoughts that he had transacted with a fraudster. An autoresponder performing this function will make your customers happy and buy from you always.
4. Autoresponders show appreciation:
Buyers do businesses a great favor by buying. Although you are giving away a product or service in return, customers need to be appreciated for buying from you. At least they had other several options, but they chose to buy from you because they like you or how you conducted your business. You can use an email autoresponder to send follow up messages to customers thanking them for their business and assuring them of continued support.
Every business must make it a point to rely on an email autoresponder to generate customer satisfaction and loyalty. Modern online businesses cannot afford to lose this part of everyday web-based transactions.
There are many autoresponders apps on the market. Some are available for free, but the best are fee-based. Most of them are versatile enough so they can effectively perform the vital duties mentioned above.
Contact me at firstname.lastname@example.org if you want to know more or if you need to implement an autoresponder for your business.