4 Essential Email Marketing Tips
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If you’ve clicked on a link for this article, that’s most probably because you have been asking yourself, “What is email marketing?”
Or maybe, you already know what it is but you are wondering about the advantages of using an email marketing tool.
If you want to gain useful email marketing tips to help boost your existing campaign, no matter what stage you are in with regard to email marketing, this channel can do wonders in promoting sales and increasing traffic to your site.
This handy article has 4 of the leading marketing tools that will help you achieve your desired results.
Don’t be fooled: email is still one of the most particular advertising tools ever invented.
Below are the four main ways you can use to improve your email marketing results.
1. Spread the Word
Get your prospects to sign up for your mailing lists with their consent. Spread the word about your mailing list through word of mouth. The value in this is that the list of emails will be self-screened and the database will only contain the people who are interested in your niche. Make sure you have their consent beforehand. You don’t want to risk losing reputation or SPAM penalties.
2. Send a lot & Be Persistent
Before the internet, they used to say it takes around 7.3 impacts to make an impression with an ad. Today I would guess it to be over twice as high with the internet present. Make sure you are reaching out to your clients at least once a month in emails or another medium. Just because you emailed a list of people and had little or no response does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best and keep using it to reach out to your audience.
3. Give Your Readers Useful Information
Emails should contain information that the customer wants. It shouldn’t be just a summary of your company or your resume. Focus on giving much more than just what you sell. Specific content, information, tips, guides, ebboks, messages, and other targeted information that interests your customers are good to include. For example, if you were selling makeup, you may want to include advice on how to apply the makeup or any makeup in general.
4. Make Sure Your Audience Opens & Reads Your Emails
Email filters often block Graphics, Flash animations, logos. Although they look impressive on an email, they will usually lower your impression statistics. I recommend using flat text with hyperlinks to your site. Once they get to your site, you can show them as many graphics as you want. Although some businesses have both a plain and a rich text edition of their email, for starters, stick to the plain text.