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Search Results for: copywriting

How can copywriting help you write a better LinkedIn presentation & make a difference

by Xavier Lannes

How can copywriting help you write a better LinkedIn presentation & make a difference

How can copywriting help you write a better LinkedIn presentation & make a difference At 24, Julien Chorier was still looking for work. Like many, he had not been able to find anything for several years and was desperate to get an interview. Any interview. With any company… But with the big difference that Julien’s […]

Filed Under: Uncategorized

 Do questions work in copywriting, or are they overused?

by Xavier Lannes

 Do questions work in copywriting, or are they overused?

Is there a better way to involve the audience than leading with a question?
I don’t think so.

If you want your readers to be actively involved in your words, rather than passively consuming them, posing a question is a great way to start.

But it doesn’t end there.

You can use them questions in body copy too, to keep readers interested and create tantalizing, kinetic links between sections of text.

Are you ready?

Check my article below…

https://lnkd.in/gthzdQ3

Filed Under: Blog, Copywriting Tagged With: Copywriting

Longer vs. Shorter Copy. How much copywriting do you need?

by Xavier Lannes

Longer vs. Shorter Copy. How much copywriting do you need?

Longer vs. Shorter Copy. How long your landing page should be? How long should my Landing Page be? Is a longer copy better than a shorter copy? That’s a question people ask me all the time, and the truth of the matter is… It depends. Yes and no. The longer vs shorter copy debate has […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

copywriting-training-bday-discount

copywriting-training-bday-discount

The $200 Million Copywriting Formula – Special Birthday Deal – 90% OFF If you give me $2.30 a day . I’ll teach you to become a Master Copywriterin just 4 weeks. Don’t beleive me? Test Me. I dare you… World class Copywriter is accepting 15 students into his copywriting MASTERCLASS for 4 weeks First things […]

The 4 most persuasive emotions for copywriting

by Xavier Lannes

The 4 most persuasive emotions for copywriting

The 4 most persuasive emotions and how to use them in your copy to increase conversion and sales… Emotions affect our decisions, much more than you imagine. In most cases, we think that we have decided to buy a specific service or product based on a rational justification. But in reality, our “emotional self” has […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

What are copywriting pain points?

by Xavier Lannes

What are copywriting pain points?

Can you learn copywriting in 1 article? Do you already know copywriting basics? Do you know why we need copywriting? Tired of writing copy that’s not convincing (enough)? You’re not alone. Thousands of marketers are trying everything to get attention to their blog without success. But, no success means no traffic. And without traffic, no gig, & no money & no fame…
Fortunately, there’s the pain points concept. This article will tell you what are & how to find your customer’s pain points to reach out to & attract the core group of people who crave what you’re selling.

Filed Under: Blog, Copywriting Tagged With: Copywriting

Copywriting Checklist

The 17 Copywriting Axioms of Joseph Sugarman

by Xavier Lannes

The 17 Copywriting Axioms of Joseph Sugarman

The 17 Copywriting Axioms of Joseph Sugarman Reading time 7 min 18 sec If you are anywhere close to advertising and copywriting, you need to know the work of David Ogilvy. Now, if you want to know more, reading Eugene Schwartz, Victor Schwab and John Caples is also mandatory. But, Joseph Sugarman? Yeah, well, among […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Great Copywriting & Advertising Quotes To Inspire You

by Xavier Lannes

GREAT COPYWRITING AND ADVERTISING QUOTES TO INSPIRE YOU Sometimes the best way to explain copywriting techniques and challenges is to sum them up. This also makes for engaging bits of wisdom. Here are 38 quotes that inspire even the most experienced copywriters – some from the celebrated masters, others from the lesser known virtuosos. 1. […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula

by Xavier Lannes

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula

Copywriting Hacks #1/ Revealed: The $13,500 Copywriting Formula Reading time 12min Have you heard of Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe, Upwords, Frank Kern or Brian Keith Voiles? Probably not, even if you have been working as an Internet Marketer for some time… Epizeuxis, Anaphora, Oath, Aforest, Aicpbsawn, Epistrophe and Upwords are anagrams of copywriting […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Copywriting questionnaire

Copywriting

Tips for DIY copywriting

by Xavier Lannes

Tips for DIY copywriting

Tips for DIY copywriting Don’t have the budget to hire a copywriter? No worries, sometimes it’s just as easy to do it yourself. Attention-Grabbing Headlines Are you a business person writing your own business marketing collateral? Whether you’re writing an ad or a press release, your copy needs great headlines. Attention Grabbing Headlines 1. AdWords […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Copywriting Principles

Want to activate your brain? Guess what’s gonna help?

by Xavier Lannes

Want to activate your brain? Guess what’s gonna help?

Want to activate your brain? Guess what’s gonna help? Summary: Writing by hand increases brain activity in recall tasks over taking notes on a tablet or smartphone. Additionally, those who write by hand on paper are 25% quicker at note-taking functions than those who use digital technology. Source: University of Tokyo A recent study of […]

Filed Under: Blog, how-to

51 social media marketing tips

51 social media marketing tips

Would You Like To Instantly Know All There is to Know About Social Media Marketing? It’s Time to Discover How Social Media Can Boost Your Traffic, Leads, Customers & Bottom Line From the desk of: Xavier Lannes RE: 51 Social Media Marketing Tips to Build Your Business. If I could show you 51 social media […]

How to use cliffhangers to make your readers asking for more?

by Xavier Lannes

How to use cliffhangers to make your readers asking for more?

Words: 829 Reading time: 3 min 18 sec What is the best way to use cliffhangers to make your readers asking for more? For any copywriter, the most important question is: “How do you make someone to keep reading my stuff?” Let’s face it, just because you invented a catchy headline and a witty introduction; […]

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

What to do when you run out of ideas: 4 tips to boost your inspiration

by Xavier Lannes

1860 Words Reading time: 7 min 26 sec What to do when you run out of ideas: 4 tips to kickstart your inspiration In 1978, I was 20 years old. I had also been working for 3 years as a journalist for a magazine called “Skate France International.” I had already written some 30 articles […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Make your blog go viral for free with 19 unknown tricks.

by Xavier Lannes

Make your blog go viral for free with 19 unknown tricks.

Make your blog go viral for free with 19 unknown tricks. Reading time: 16 min Whether you have a blog about cats, dogs, yoga, economics, parenting, music, fashion, real estate, beauty, travel, etc., you have 2 main responsibilities:  Create content consistently  Promote that content consistently Yep, in the end, that’s all it takes to have […]

Filed Under: Blog, Blogging, how-to Tagged With: Blogging

the-8-seconds-copy

This FREE offer will diseappear in 8 seconds. Are you ready?“The 8 Seconds Copy Training” CLICK HERE FOR THE FREE TRAINING You only had Eight Seconds to make a decision! Just joking!Only for today, I’ll extend this copywriting training to 800 seconds! Don’t lose time… OK, OK, Let me in now When you are selling […]

How to easily extract the Value Proposition design from any business

by Xavier Lannes

How to easily extract the Value Proposition design from any business

The Value Proposition Design is a process to help you address the core challenge of every business: not only creating but also testing, managing & designing compelling products & services customers want to buy. After reading this article, you’ll be able to learn & apply the simple processes of designing & testing value propositions, that perfectly match your customers’ needs and desires.

Filed Under: Blog, Copywriting Tagged With: Copywriting

Affiliates

Welcome to MyAdgency Affiliate Marketing program This program is hosted on the HotMart platform. Keep reading to learn all about being an affiliate. Start making easy money on a side with your smartphone or tablet by promoting digital products that you like.You can also use your laptop or desktop… Step One: Register First, create your […]

Recommended Top Affiliate Marketing Networks on the Internet

by Xavier Lannes

Recommended Top Affiliate Marketing Networks on the Internet

The 5 best affiliate marketing networks to earn commissions by promoting products & services on your website…

Filed Under: Affiliate Marketing, Blog Tagged With: Affiliate Marketing

Facebook-Live-Broadcast

Facebook-Live-Broadcast

I have a free gift for you that will show at the bottom of this page when the counter hits zero … Warning: if you leave or reload the page, the counter will restart, & you will not receive my free gift … Your free gift will appear in: 2:00 minutes Are you really using […]

How to Create a High Converting Real Estate Landing Page

by Xavier Lannes

How to Create a High Converting Real Estate Landing Page

How to Create a High Converting Real Estate Landing Page We’ve come a long way since the days of planting a sign in a yard and blindly hoping to get a call from a elusive prospect. But unfortunately, many realtors still take the traditional approach to their landing pages. We get it. Digital marketing is […]

Filed Under: Blog, Landing Pages, Real Estate

Why so many real estate agents use landing pages instead of a website?

by Xavier Lannes

Why so many real estate agents use landing pages instead of a website?

Why so many real estate agents use landing pages instead of a website? Real Estate landing pages are not to be mistaken with a website. The real estate landing page is a single page showing one unique property to help you catch leads by gathering contact information. Words: 5,492 words Reading time 25 min You can enhance […]

Filed Under: Blog, Landing Pages, Real Estate Tagged With: Real Estate

Make Your Marketing Materials More Powerful with a Double Readership Path

by Xavier Lannes

Make Your Marketing Materials More Powerful with a Double Readership Path

Make Your Marketing Materials More Powerful with a Double Readership Path Copywriters and marketing strategists are obsessed people! We spend hours, days and weeks analyzing what makes one copy more readable than another. That’s fascinating stuff. For a copywriter, watching ads on the web is a porn-like activity… I remember back in the days at […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness

by Xavier Lannes

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness

Are You Pitching to a Cold Audience? Try these 5 Stages of Awareness So, you have a form on your website linked to an autoresponder which blasts promos and discounts emails all day long, but your sales are still flat, you are going nowhere, and you are ready to throw in the towel? Who’s doing […]

Filed Under: Blog, Copywriting Tagged With: Copywriting

Literary devices: when small words generate big ideas

by Xavier Lannes

Literary devices: when small words generate big ideas

The purpose of advertising on the internet & digital marketing is not only to inform, but also to persuade & sell. Rhetorical devices, figures of speech & literary devices that put a twist on the familiar, are frequently found in advertisements. This article reports on the use of rhetorical devices by copywriters in advertising. Ads that use rhetorical figures in the copywriting result in superior recall & superior persuasion. A figure of speech is a word or phrase that possesses a separate meaning from its literal definition. It can be a metaphor or simile, designed to make a comparison. It can be the repetition of alliteration or the exaggeration of hyperbole to provide a dramatic effect.

Filed Under: Blog, Copywriting Tagged With: Copywriting

7 reasons why you need to hire a copywriter

by Xavier Lannes

7 reasons why you need to hire a copywriter

Seven reasons why you need to hire a copywriter The best brands & companies hire a professional copywriter to solve very specific problems… Those are the same problems that are costing you a lot of money in lost revenue every single day. Do any of these sound familiar? 1. You need the best email copy […]

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

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