Foundational Facebook Marketing

Solid foundations are necessary to buttress stable structures. Without a solid tracking foundation & polished user experience, any marketing is worthless. This printable will show you what you need to do to implement the best class website and app tracking, provide a seamless mobile app experience, and get started using their API. (29 pages)

Facebook Marketing API 101

Build solutions for marketing automation with Facebook ad platform. This Marketing API provides programmatic access to the Facebook Marketing Platform & allows big gains in efficiency by automating many manual tasks taken every day.
DIY PDF to get started & some top tips that we will build on throughout the day.
(26 pages)

Measurement is Critical

Is that you: "Half the money I spend on Facebook ads is wated; the trouble is, I don't know which half". With the recent launch of the Split Testing and Lift APIs, users are exposed to ads through multiple channels. But correlation des not necesarily imply causation. Applying this scientific method to your marketing is now a reality. (26 pages)

Building Marketing Dashboards

Consume and Combining Insights Data with other sources of data in a simple dashboard is a powerful tool to be able to view data the way that matters to you. Best practices. Types of insights reports.
Learn how it works by using React.js and Redux makes building data driven dashboard easy.
(47 pages)

Parent-Child Location Pros and Cons

Your guide for Locations, Structure, Education & Use Cases. Basics & observations, rodamap, betas, examples and recommendations.
With Facebook Locations, you can connect & manage all your business locations on Facebook to power local Pages and local awareness ads (parent-child structure).
(18 pages)

Build to Break Playbook

Optimize creative for tomorrow and beyound. Average companies focus on profit, good companies focus on value, but great companies focus on building the future. By maximizing use of Facebook’s unique targeting, ad & measurement capabilities, today’s disruptors reach the right audiences with the right message to drive true business growth. (50 pages)

Placement Optimization Decision Tree

When you advertise on Facebook, the system automatically identifies the best placements based on your objective. Opting into these placements allows your ads to receive efficient, incremental reach. Your targeting criteria applies across all platforms, so you can reach your ideal audience across the Facebook family of apps. (1 page)

Optimizing Audience Buying on Facebook & Instagram

Running campaigns simultaneously across different digital platforms give advertisers w/extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This guide measure the effectiveness of optimizing audience buying to deliver value to brand advertisers. (14 pages)