• Skip to content
  • Skip to primary sidebar

MyAdgency.Com

Advertising Agency

Main navigation

  • Blog
  • Free Resources
    • Blogging
    • Facebook
    • Content Management
    • Copywriting
    • Landing Pages
    • Graphic Design
    • e-commerce
    • Funnels
    • Email Marketing
    • Affiliate Marketing
  • Core Values
    • Acquire Customers
    • Engage & Retain Customers
  • eBooks
    • Email Marketing
      • Email Validation
      • Low-cost email campaigns
      • Most Opened email subject lines
      • Profitable email marketing
      • Automated sales & marketing follow-up made easy
    • Web Planning Cheat-Sheet
    • Social Media Calendar
    • Light Up Your Flash Sale
    • Learn Facebook Language in 20 PDF
    • Copywriting
      • Write Your Bio
You are here: Home / Bots, Chatbots, Automation / Automation / Should You Use a ChatBot for Your Facebook Contest

Should You Use a ChatBot for Your Facebook Contest

by Xavier Lannes

20
SHARES
ShareTweetShare
What Are Chatbots? And Why Does Big Tech Love Them So Much?
What Are Chatbots? And Why Does Big Tech Love Them So Much?

Chatbots for facebook Contests

Chatbots, or simply bots are the buzzword of 2018, even though they’re not exactly new. Big brands, like Pizza Hut, Uber, eBay, American Express, Sephora and Microsoft, have used these futuristic-customer service tools for a long time.

But does using a Facebook bot make sense for your next Facebook contest? Or, should you wait for the technology to be secure and focus your efforts elsewhere?

What are bots?

Before we start, let’s cover what chatbots are.

According to Chatbots Magazine chatbots are:

“…a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.).”

Bots can be used to:
get your cheat sheet guide ultimate shopping cart checklist

  •  help customers make a purchase
  •  promote movies
  •  find movie times
  •  purchase a product
  •  answer a question
  •  contact customer service
  •  even run Facebook contests

Chatbots sound useful, and they can be. However, there are some drawbacks as well.

Should You Use a Chatbot for Your Facebook Contest?

Staying ahead of the curve is always a tempting idea. But, is it really worth it to test chatbots for your next Facebook contest?

If your contest is already in the works and your chatbot is not, the answer is likely no.

You need time to create and test before launching your bot.

How to Use Chatbots for Improving Sales and Customer Service
If you need to know more about How to Use Chatbots for Improving Sales and Customer Service, check this article on appinstitute.com

However, if your target market is part of the 1.2 billion monthly Facebook Messenger users, it might be worth creating a chatbot and using it to power or complement your next Facebook contest.

Pros & Cons of Facebook Chatbots

It sounds like a chatbox could be exactly what your brand needs to get the most out of your next Facebook contest, right? The benefits include:

  • 24/7 communication: You can set your bot to answer hundreds of questions, so your customers get awesome service while you have more time to focus on your business.
  • Reach people: Today, more people use messenger apps than social media sites. Your bot hangs out where your customers do.
  • Bots learn: Chatbots use machine learning to learn as they speak to people.

But, like any technology, there are drawbacks to chatbots.

  • Difficult to design: You need some tech-savviness to create a chatbot. Although DIY tools are available.
  • They follow the rules: While chatbots do learn, they need information to start. You have to teach them about contest rules, products, etc.
  • They take time: Building and testing a chatbot can take months.

Chatbots are an evolving technology, but there are a few use-cases for chatbots you can check out for inspiration.

Best Contest Types for Facebook Chatbots in 2018

If you are ready to be on the cutting edge of chatbots, here are a couple of ideas to get your creative juices flowing.

  • Stump the chatbot challenge: If you really want to test your bot, run a contest with a prize for the first user who stumps your bot. This is an easy, cheap method to implement user testing.
  • Name a product: Have a new product coming out soon? Teach your chatbot all about it and have people ask it questions before proposing an apt name.
Chatbots: Separating the hype from reality
Check this artice from ExpertSystems: Chatbots: Separating the hype from reality

Takeaways

There’s both risk and reward to implementing Facebook chatbots for contests. On the one hand, chatbots require a ton of work. But, you have the added benefit of setting your brand apart, which can be priceless in an uber-competitive market.

If you are ready to go, MyAdGency.Com can help you start a simple bot to help you with your Facebook.
Like always, test a simple version first. If it works, scale to a bigger chatbot after you know the facts.

Got questions? Email your questions to xavier@myadgency.com

The 10 best chatbots
If you want to go beyond, read this blog: 10 Chatbots making it big!
should you use a chatbox for your facebook contest

Filed Under: Automation, Blog, Bots, Bots, Chatbots, Automation, ChatBots, Facebook Tagged With: Bots, Facebook

Primary Sidebar

POSTS BY NETWORK


Facebook management

Most Popular Posts

How to Secure All Devices Connected to the Internet

How to Secure All Devices Connected to the Internet

Cyberattack On A Hospital Leads To The First Ransomware-Linked Death

Cyberattack On A Hospital Leads To The First Ransomware-Linked Death

Report: Dangerous Cyberthreats: Big Headache to Remote Workers

Pricing And Freelancing: Things You Need To Know

The end of an era: bid farewell to your office

Seven Best Features You Get Out of Mailchimp

How to use cliffhangers to make your readers asking for more?

How to use cliffhangers to make your readers asking for more?

What to do when you run out of ideas: 4 tips to boost your inspiration

More Posts from this Category

Privacy Policy | Disclaimer |  Term & Conditions of Use | Earnings Disclaimer | Contact Us | Frequently Asked Questions
Requests to: xavier@myadgency.com Copyright 2013-21 (c) The Essential Tools LLC | All Rights Reserved