Seven Best Features You Get Out of Mailchimp
Congratulations, you have decided to add email marketing capability to your business.
You won’t regret it.
However, there are a lot of autoresponders in the market.
Some are free, other costs thousands (yes thousands) of dollars every month.
So, which one is the best?
I will make an answer that you may not like.
There is no autoresponder that is better than the other, there are only autoresponders that are adapted to your needs…
But, before we go deeper, let’s start by defining what is an autoresponder and what is Email Marketing…
Email marketing is the process of sending electronic mails to groups of people to promote one’s business.
Small companies and retailers use it all the time because it can target specific markets and is more cost-effective than the usual marketing channels, like a radio spot or a TV commercial.
Through email marketing, business owners can easily communicate with their prospects and customers and promote loyalty while increasing sales.
To make email marketing easier, there is a software which can help you – MailChimp.
Mailchimp is perfect for you if you:
are starting with Internet Marketing
have been there for a long time, but never used an autoresponder
have less than 2,000 customers
do not plan to send millions of email each month
are a small company
are a solopreneur
Why do I recommend Mailchimp to small business?
Because if you have less than 2,000 customers, there is no charge (it’s FREE).
MarketingMailChimp will help you create and sort your electronic mailing lists.
The software has over 12 million users sending billions of emails every day.
Thanks to MailChimp, small businesses and e-commerce retailers grow their businesses and make more money out of it.
MailChimp sends automated campaigns to help you inform, give rewards, and involve your subscribers more.
When your website or business is connected to MailChimp, the software will be able to gather and analyze customer data and movement so that you can create personalized emails and send them to specific subscribers at the right time, automatically.
Various triggers such as dates, shopping behaviors, and subscriber inactivity will start the process of sending automated campaigns to encourage subscriber proactivity wthout any human intervention.
f course, all of this has to be defined in advance, but once it’s done, you don’t have to come back.
You just let the A.I. work for your benefit.
Building loyalty among proactive subscribers will help increase your company profit.
Here are 7 of some of the best features you get out of MailChimp.
Ready-to-Use Campaign Templates and Email Designer
MailChimp has a wide selection of predesigned templates to get business owners like you, started. All you need to do is pick one, add your campaign message, and customize the template by changing its colors. With the email designer features, you will be able to design their campaign without any trouble. You can drag and drop photos and content write-ups so they will be placed where you want them to be. You will be able to edit and resize photos with the use of the Mailchimp built-in tools. Once you are done with the customized campaign, you can run a test campaign to your own mobile devices so you can see how it would look like before doing the actual distribution.
Product Recommendations
Through MailChimp’s analysis of customer data and movement, you will be able to increase your sales through a personalized way of communicating with your subscribers. Mailchimp will gather data based on the purchasing patterns of your customers. It will then be able to know the possible future purchases of your customers so you can easily recommend specific products to specific subscribers. Having items which interest the subscribers and which they can buy in just a few clicks, can increase sales significantly. You may add merge tag to your Automation workflows so you can urge subscribers to revisit your stores, and show products which are popular presently and other information relevant to the subscribers.
Merge Tags
Whenever you collect personal data from your subscribers when they signup, each information gathered will have a unique label. That is called the merge tag. Merge tags are super useful if business owners are to send, let’s say, a hundred emails to a hundred subscribers. But these emails should be personalized – to contain each and every subscriber’s name and email address. With the use of merge tags, that is going to be easy. All that is needed to is to include the right merge tag in the campaign to be sent. After that, Mailchimp will work to replace those merge tags with a stored content.
For example, if you want your campaign to greet each and every subscriber individually with their first name, you need to put the following:
Hello *|FNAME|*
Wherein *|FNAME|* is the merge tag and the whole phrase, in the individual email will look as follows, for a subscriber whose first name is Jane:
Hello Jane
There are quite a lot of merge tags in Mailchimp and it may look complicated as first but you will be amazed with its uses once you get the hang of it.
Advanced Segmentation
The Advanced Segmentation features allow business owners to communicate with their subscribers in an even more personalized way. Available in Mailchimp Pro, this feature will allow you to create more complex segments because there are more segmenting criteria available than before. Segments can be built using purchase history, website movements, and more. This will allow business owners like you to send their campaigns to target subscribers more precisely.
Distribution by Time Zone
The use of Mailchimp is for the business owners to expand their business in a global scale in seconds. That means your target market may be living in different countries with different time zones. With the Timewarp feature, you will be able to send your campaigns during the time when your subscribers are awake. Using this feature, you will be able to set a schedule when your campaign should go out at the same time, but in different time zones.
Comparative Data Report
As a business owner, you will want to know how to improve your campaigns by gathering comparative reports so that you will be able to explore the behavior of your subscribers better. In comparing campaign results, you will be able to analyze each campaign’s performance quickly. Doing this can take a lot of time so Mailchimp has decided to include this feature so you need not to do the manual exporting and combining of all the reports. You will just have to find the campaigns whose performance you would like to see and have these campaigns compared with the other ones.
Campaign Sharing on Social Media
Sharing campaigns across leading social networking sites is easy with MailChimp. You just have to connect your Facebook and Twitter accounts to Mailchimp so your campaign can be automatically posted on the said websites. You can also customize your templates with sharing merge tags. These merge tags will give the readers of the campaign the chance to share it to their friends. Tumblr and Google +1 merge tags can be used so readers will be able to share campaigns in their own blogs, and to their circles on Google+. With this feature, after sharing your campaign, you will be able to track what’s happening on the different networking sites. You can find out who are tweeting, sharing, and liking the campaign on the sites.
Email marketing is not an easy task, but when done correctly, can expand your business and increase your profit.
