Knowmads are poised to come back
After one terrible year of social distancing, against all odds, these are 2 of the biggest Post-COVID Mega Trends:
- Extended Stays
- Remote Work
Of course, everybody knows: one of the most significant repercussions of the pandemic has been the tourism industry’s demise.
People stopped going on vacations, stop taking the plane and stop living abroad…
But the other ted is the big rise of remote work.
When the COVID hit, I was big-time into the Knowmads concept, offering advice, training, ebooks and tips…
But all went down fairly quickly.
First of all what is a knowmad?
A knowmad is a concatenated term for “nomadic knowledge worker.”
A knowmad is a creative, imaginative, and innovative person who can work with almost anybody, anytime, and anywhere.
Whereas the old industrial economy required workers to settle in one place to perform a very specific role or function, the jobs associated with knowledge & information workers have become much less specific in regard to task and place.
Incredibly, new digital technologies allow for these new paradigm shifts by allowing workers to work either at a specific place, virtually, or any blended combination.
Knowmads can instantly reconfigure and recontextualize their work environments, and greater mobility is creating new opportunities.
So far, so good…
So the basic principle of Knowmads is that you can work for any big company in the world without living in a very expensive place like big cities.
But when COVID hit, the Knowmad concept just fell apart.
No more trip to the Caribbean, Puerto Rico, Costa Rica, Bali…
On the other hand, 2020 has left the hospitality industry in the doldrums.
As countries still continue to switch in and out of lockdown, knowmads and tourists alike are unable to make concrete vacation trips.
Even with vaccines and herd immunity, experts predict we might only enjoy the comeback of international travel in 2023.
Only 50% of hotels have been able to reopen in big cities.
A recent survey showed that the hospitality industry lost $1.3 trillion in revenue in 2020.
That leaves many people in the hospitality businesses in the red.
If this has been your main source of revenue, you may be wondering what you should be doing in the face of these dire statistics.
However, there’s one industry that continues to thrive.
Ever since COVID hit us in March 2020, remote work has spread like wildfire, and people are starting to understand the kind of freedom associated with that.
Any remote employee just realized that they could work from any place:
- from a van
- from the beach
- from the library
- from New York
- from Bali
- from home
- from a hostel on the beach
Bottom line is when you have a choice, the office comes last.
As businesses, Human Resources and CEOs began to understand the overwhelming cost of unnecessary office space overheads, flexible work has become the norm, and studies show it’s here to stay.
Those who are now WFH are ready to harness the power of remote work and fly – but most of the hospitality business still has to catch up.
The new generation of travelers wants the option for long-time stay, and the hospitality’s first priority is ensuring they are able to feel like they work from home.
Knowmads are not on holiday; there are there because they pay much, much less than in Paris, San Francisco, New York, Houston, London.
Their new residence abroad is both their office & their home.
Before COVID, remote workers used AirBnB to ensure they had a workspace and fast Wi-Fi at home – something they do not associate with the hotel experience.
But, what if hotels are now able to provide a speed internet connection?
We’ve seen demand increase drastically this year.
You can now find places for cheap in Lisbon, Basque Country, and Mexico because the hospitality industry has transformed their traditional hotel experience into desirable accommodation for digital nomads.
Take a look at Santa Teresa, Costa Rica, for example. Before COVID, they had an old, unwelcome hotel, frequented by North American tourists on summer vacation.
In 2020 the demand completely fall apart for traditional vacationers, and they needed a way to keep-on with their business.
Their beautiful treetop escape is the perfect place for a group of remote workers, in search of outdoor space, a fast internet connection, and the opportunity to really experience Costa Rica.
The digital nomad world now knows about the incredible space in Costa Rica.
In addition to this, hotel owners are now allowing extended stays, reducing turnover and associated operational costs. By offering suitable space for long-term stays, guests are happier, and there’s less work involved in managing guests.
Considering that we may not see global herd immunity until late 2022, it’s time for hotels to take charge of their revenue for 2021. Tapping into the new market of remote workers and extended stays is the best way to ensure your business is sustainable from here on out.
Of course, if you are thinking that the knowledge worker concept is good for you, I can help.
- First, take a look at my article: 17 destinations for knowmads
- Then, I have set up for you a free course on how to be a knowmad (It’s only available in Spanish for the time being…)
- Finally, you can download that book; it will help you understand a little bit more how the future of knowmadism will look like.
If you want to talk privately with me, send me a text-message at