How to Use Power Words To Supercharge Your Copy
Ever wonder why some websites boast viral post after viral post?
Ever wonder why some brands have products that fly off the shelves while their competitors fall flat?
Ever wonder why you couldn’t resist clicking on a link you knew was a sleazy sales page?
The answer is simple.
These brands have smart marketers. And those marketers use power words.
Power words trigger an emotional response and revamp the feeling of any:
- sales page
They are getting us to click, share and buy.
What are Power Words?
Power words are terms that you can use in your sales material that will prompt people to take action!
Power Words make a great headline leap off the page, grab hold of your reader’s attention and demand that they click your link.
A poor headline? You’ve forgotten it before you reach the end of the sentence. You’re already skim-reading something else. Vague and mysterious headlines are best left to Agatha Christie, your words need to be read, so let’s pack some power into them.
How to use Power Words in your headlines
The more vibrant and energized your words are, the more people are going to be drawn to them.
In 1963, David Ogilvy, that advertising maven, first compiled and published this list of power words. 55 years later those words are still as strong as when they used for the very first time.
Take the first sentence of this post for example. If it had just said “A good title should catch attention,” how much blander would it be? Phrases like “leap off the page,” “grab hold of” and “demand” are a few examples of action words.
When you become more experienced with writing headlines, and improving your marketing in general, you’ll start to get more of a sense of what power words you like to use and feel comfortable with.
However, you will need to shake them up so your readers don’t get bored of them, whilst keeping all your headlines dynamic and powerful.
Let’s looks at some more ways of using power words in your content.
Say something surprising, shocking or salacious
A shocking headline tends to perform better than a predictable headline. Salacious, I’m not so fond of. We all know sex sells, my thoughts are do I want to work with those people it attracts. So, no salacious headlines from me!
How to use power words in headlines
Below are examples of how you can use the labeled predictable, shocking and power words:
Predictable: “How to lose weight quickly”
Shocking: “How I Lost 23lbs by Eating More Cheese”
Power words: “How eating cheese revolutionized my weight loss”
Predictable: “Is Microsoft a Good Buy?”
Shocking: “The Only Time You’ll Lose Your Shirt on Microsoft is …”
Power Words “Will Microsoft ever be a bargain buy?”
Predictable: “How to Get a Girlfriend”
Shocking: “What Susie (my date) Told Jade After I Left”
Power Words “The startling facts about getting a girlfriend.”
These are just a few examples of headlines that evoke curiosity. They’re counter-intuitive and hint at an entertaining article inside. As with most things, headlines become easier with practice.
- Print the basic 20 power words I’ve shared here.
- Start combining them into your headlines and blog posts.
- Mark the date on the calendar when you started to use them, and watch what happens.
You’ll find that because, as your headlines are now supercharged, your credibility will go through the roof and you won’t ever use bland or generic words again!
If you want to know more about copywriting, click here.