How to Optimize Your Facebook Ad Deliverability With Landing Page Views
What are landing pages?In case you ask yourself what a landing page view is. It’s really simple.
A landing page view is where an action occurs:
- when someone clicks your ad
- on your URL or page.
- and performs the only action you intented them to do
Landing page views are actions that you want to happen as a result of a link click. Examples of link clicks that don’t lead to a landing page view include an accidental link click, in which a user closes the page before it loads, or an intentional click, in which a user closes the page because the URL didn’t load fast enough.
Obviously, you first need to optimize your landing page views for increased traffic and, subsequently, more revenue.
How it worksWhen you optimize for landing page views, you’re optimizing for one step further down the funnel than link clicks. Link clicks optimization finds people who are likely to click on your ad. Landing page views optimization finds people who are likely to click on your ad and wait for the landing page to load.
What does it mean to “optimize”?
When creating an ad set, you choose an optimization event . This choice tells our delivery system what result to try to get for you. For example, if you tell Facebook to optimize for landing page views, facebook will try to show your ad to the people they think are the most likely to land on its destination URL.
Tips to Optimize You Ad Deliverability for Landing Page Views
- have an ad-set in a traffic campaign
- have a fully implemented pixel accessibility through your Facebook ad account
- have a pixel base code installed on each page for which you want to optimize for landing page views.
According to Facebook, landing page view optimization is better than link clicks if you want better-quality traffic.
Before you start to optimize your ad delivery for landing page views, make sure that you follow the whole procedure and that you have a high-convertible landing page. Doing so will give you the value you want to measure, but if your page is not good enough, having better delivery will do nothing to your bottom line.
How to optimize for landing page views:
Create your ad. Where it says “Optimization for Ad Delivery,” select the drop-down menu on the right.
Under “Link Clicks,” select the “Landing Page Views” option.
Make sure you have the Facebook pixel. Otherwise you will be unable to optimize for landing page views.