What’s the best ecommerce platform for your e-commerce store?
For anyone who is planning to start or upgrade an ecommerce business, it’s important to 1st understand:
- how digital commerce has evolved in the past couple of years
- where it is heading.
Beyond mobile and social, we’ve seen a change in just about every aspect of ecommerce.
There are a lot of ecommerce platforms out there:
- Big Commerce
- and a couple of dozens more
However, 2 platforms stand out from the crowd:
Last year, Shopify announced its free card reader available for clients who want to open up a shop on-the-go. On the other hand, Magento maintains its partnership and even acquires other e-commerce-related companies to develop and strengthen their brand.
Take a look below to understand the 3 main areas you need and to determine who claims victory as the e-commerce platform winner.
Round 1: Cost and Value
When you start an ecommerce store, the first thing you look at is the price. With Shopify Plus, you’re really looking at a peanuts cost when compared to the Magento e-commerce platform. Shopify will also offer full-service support. It’s like having an extra member of your team on-call to handle all the last-minute, emergency-type situations that often come up in the world of e-commerce.
When compared with Magento, which starts at $20,000 a year, but can skyrocket to $75,000 annually, and only offers developer support, the cost and value win for e-commerce platforms goes to Shopify Shopify (starting at $29 per month) and Shopify Plus.
If you have a small to medium store, Shopify is the way to go. But, for Enterprise level online stores with a huge volume of products, Magento might be a better choice. However, keep in mind that Magento is NOT recommended for Small & Medium Businesses due to its complex store setup, cost, and highly technical management requirements.
Round 2: Platform Functionality
If you want to run a successful e-commerce store, you must address the needs of the consumer. These needs change regularly, especially if it’s a new shopping season, if you’re introducing new products, or if you need to run a flash sale. Since Shopify Plus is a SaaS (software as a service) e-commerce platform, you have access to update your site as needed without the requirement of extensive software or development knowledge. Its user-friendly backend makes it easier to edit as needed.
This customizable experience is also available on Magento but in a more limited fashion. But, what allows Shopify Plus to edge out the competition in round two is the platform’s adaptability. When you need to prepare for a sale or a specific marketing push in a short amount of time, Shopify Plus makes it easier for marketers to update these changes without disrupting the rest of the site. Plus, it can handle any spike in traffic that can make other infrastructures collapse.
Using Magento is not for everyone, especially if the store owner is not a programmer, or doesn’t have a team of programmers working on his or her team. And then there’s the price tag; the basic version is free, but getting an enterprise version means you’ll need to shell out at least $20,000/year. If you don’t have programmers on staff, be prepared to invest in third-party programming costs as well.
Round 3: Reporting
There are several e-commerce metrics needed to tell the overall story of the success of a product or company. But the one key data point is, and always will be, the number of sales. In order to align both your online and offline marketing efforts, Shopify Plus allows users to upload and sync data all in one place.
What does this mean? Rather than having to wait until every location or user updates their revenues for the day/week/month, this information automatically provides real-time updates across one platform. No question here on who’s the winner, because when it comes to reporting, optimization, and seeing data across all mediums, Shopify Plus is the clear winner.
Going three rounds against Magento, Shopify Plus comes out the champion. But this only begins to scratch the surface of the benefits this program provides. Explore all the ways companies can boost their revenue and improve their marketing strategies by checking out our infographic below.
Use the form below to learn more about how MyAdgency can help you set up your Shopify store and take your e-commerce sales to the next level!