• Skip to content

MyAdgency.Com

Advertising Agency

Main navigation

  • Blog
  • Free Resources
    • Blogging
    • Facebook
    • Content Management
    • Copywriting
    • Landing Pages
    • Graphic Design
    • e-commerce
    • Funnels
    • Email Marketing
    • Affiliate Marketing
  • Core Values
    • Acquire Customers
    • Engage & Retain Customers
  • eBooks
    • Email Marketing
      • Email Validation
      • Low-cost email campaigns
      • Most Opened email subject lines
      • Profitable email marketing
      • Automated sales & marketing follow-up made easy
    • Web Planning Cheat-Sheet
    • Social Media Calendar
    • Light Up Your Flash Sale
    • Learn Facebook Language in 20 PDF
    • Copywriting
      • Write Your Bio
You are here: Home / Blog / 7 reasons why you need to hire a copywriter

7 reasons why you need to hire a copywriter

by Xavier Lannes

18
SHARES
ShareTweetShare

Seven reasons why you need to hire a copywriter

Table of Contents

  • Seven reasons why you need to hire a copywriter
    • 1. You need the best email copy for your lead generation campaigns
    • 2. You need the best copy for your products
    • 3. You need the best copy for your internet presence
    • 4. But time flies so fast that you can’t write your own copy.
    • 5. You’re struggling to nurture leads or keep your prospects engaged during a longer sales cycle.
    • 6. You’ve hired other copywriters before, but they fail to understand how to write compelling copy.
    • 7. Your autoresponder, marketing automation, or CRM campaigns were written some time ago and seriously need improvement.
    • Conclusion
    • Extra

The best brands & companies hire a professional copywriter to solve very specific problems…
seven reasons why you need to hire a copywriter
Those are the same problems that are costing you a lot of money in lost revenue every single day.

Do any of these sound familiar?

1. You need the best email copy for your lead generation campaigns

Are you using this process in your email marketing?

The 5 stages of email marketing

Generally, there are 5 key elements of email marketing strategies that work:
the copywriter pocket book for digital marketers

  • Defining the purpose, details of each campaign, and email before you build them
  • Testing your finalized emails to make sure they’re displaying as intended
  • Sending emails out to your mailing list
  • Measuring the performance using email marketing KPIs
  • Reporting & analyzing your results to see strengths, weaknesses, and areas for improvement

Those are the 5 email stages any copywriter will use to write for:

  •  a cold email prospecting campaign
  •  sales letters for direct mail and/or online web pages
  •  an upcoming webinar
  •  a trade show
  •  emails promoting your product

Real Results Start with Strong Email Marketing Copy

Performing B2B companies are using email marketing to generate leads… because it works.

2. You need the best copy for your products

good copywriting
Which cookie do you think will sell more?
  •  your product’s packaging/label
  •  product ads in print magazines
  •  flyers & brochures to be handed out at a trade show
  •  case studies explaining how customers benefit from your product

The higher the price, the harder you need to have a convincing copy.

3. You need the best copy for your internet presence

best copywriting

You need to be extra careful when you write copy for:

    10 best ways to create the perfect online video
  •  a CTA
  •  a landing page
  •  product demo video(s)
  •  a white paper
  •  a special report on a problem your product solves
  •  an eBook
  •  product specification sheets and how-to-use web pages
  •  articles & blog posts about your product
  •  testimonials & customer stories

Copywriters are alchemists: they transform words into actions and sales.

4. But time flies so fast that you can’t write your own copy.

To nurture hard leads and sell more, you need a high-quality copy on a consistent basis, but it’s one of those essential tasks that just gets put on the waiting list and never gets done.

Stop procrastinating or delaying projects that will substantially boost your company bottom line…

Good copy make it work even harder for you!

When you hire a professional copywriter for your sales funnel, those issues vanish… permanently.

5. You’re struggling to nurture leads or keep your prospects engaged during a longer sales cycle.

That happens a lot when you sell products that are:

    grow your internet business even in a saturated market
  •  new
  •  expensive
  •  complex

Those products typically require:

  •  a longer sales cycle
  •  involvement of multiple decision makers

Use professionally written email campaigns to easily bring customers to your website.

A well-executed email campaign can be the difference between closing more sales or struggling to close any at all.

6. You’ve hired other copywriters before, but they fail to understand how to write compelling copy.

Writing an email copy that is actually SELLING is very different from writing content marketing. how to wtite an ebook in a couple of daysAlmost anybody who can write is able to write a decent blog post or article, but copywriting requires a special training that has nothing to do with talent or creative thinking. Copywriting combines several skills including writing, marketing, psychology and a hefty dose of common sense.

A copywriter has to be able to produce copy that nurtures leads, drive sales, reduce churn rate, grow your business and ultimately help you sell more.

Companies looking for Copywriters should choose those who can explain their word choices inasmuch as a visual designer might. If they’ve chosen a specific word for a flyer, label, landing page or email, they must be able to justify, based on research, why that word is a better choice than any other.
When you review a copy with a Copywriter, they should expect to be asked very explicitly to defend their word choices, whether it’s in a CTA, a long form pieces, or a single label in a navigation bar.
why your website needs a copywriter

7. Your autoresponder, marketing automation, or CRM campaigns were written some time ago and seriously need improvement.

Just because it worked perfectly one year ago does not mean it will work in the future. Your prospects develop a blindness to your marketing techniques, even if they are perfect. If your leads saw your ads, posts, videos, emails over and over, they have learned to ignore it, especially if it looks like an ad, is close to an ad, or appears in a location traditionally dedicated to an ad. This very well-known phenomenon is called Banner Blindness.

content writer versus copywriter
By using new methods like heat maps, your copy can be improved to connect with your prospects with a complete copy and sales funnel that uses the right language and appeals both to your leads and customers.

The heat maps show what visitors see in the 1st seconds after landing on a page.
The heat maps show what visitors see in the 1st seconds after landing on a page.

A heat map helps you understand what elements of the web pages get more or less attention and helps copywriters adapt their text by trial and errors.

Conclusion

If you don’t address the issues above, they will all lead to lost revenue that can be recaptured with a strong copy.

These clients certainly feel they made a huge leap forward by hiring me to solve the exact same problems you’re facing today. No matter your reasons for hiring a copywriter, you’ve come to the right place. Our copywriters are ready to free up your time so you can focus on what you do best: taking care of your business.

We master the art of copywriting to the point that you’ll be so impressed with that you’ll wonder why you were writing your own copy during all that time.

Contact us now to learn more about how our services can help you.

Do you want to know how we can take care of your copywriting problems?
Just enter your email below

 


Extra

Of course, you may still want to do it yourself, so here are a few sources for aspiring copywriters, not only to learn more about the practice, but also how to evangelize to others.

  • This Pocket Book is a crash course on Copywriting
  • This technical writing guide, is a great resource for writers who have to be extremely cautious about word choice.
  • This article will give you tips for DIY Copywriting
  • Harvard Business Review explains how a brand is only as good as its writing.
  • Must Have tips and web resources for copywriters
  • The Center for Plain Language stresses the importance of clearer language across disciplines, from law to medicine to web forms.
  • This is a great intro to conversational interfaces
  • Here is another article about where conversational interfaces are headed
  • And finally, some best practices for conversational interfaces

Have you considered hiring a professional copywriter, even if you’re a DIY type?


Xavier Lannes

Xavier Lannes is the CEO of MyAdGency.Com & has several specialties: Graphic Design, Copywriting, Facebook Ads, Funnels, Sales Pages. Xavier’s job is to attract, retain & monetize customers but find that copywriting, content creation & graphic design are the most rewarding parts. Outside the office, he enjoys skateboarding in pools & bowls. Contact: xavier@myadgency.com

Filed Under: Blog, Blogging, Copywriting Tagged With: Copywriting

Privacy Policy | Disclaimer |  Term & Conditions of Use | Earnings Disclaimer | Contact Us | Frequently Asked Questions
Requests to: xavier@myadgency.com Copyright 2013-21 (c) The Essential Tools LLC | All Rights Reserved