5 Ways to Boost Organic Reach After Facebook’s News Feed Update
If you have a businesses managing a Facebook page, you should be worried. There has been a great deal of bewilderment and anxiety regarding Facebook’s recently announced changes to News Feed.In January 2018, the official policy was to show fewer business posts in the news feeds to make space for content that is “more meaningful to users.”
As a result, businesses will need to rethink their Facebook marketing strategies so that their content is deemed meaningful enough to be distributed in users’ feeds.
Here what to ask your marketing manager to boost your organic reach
1 Marketers should not stop updating their pages
Google still uses Facebook pages to inform search results associated with specific content. If the search engine deems specific content indicative of authority, Google will promote Facebook pages that have the more informed content in search results.
2 Marketers should focus more on quality rather than quantity
You need to make your posts more thoughtful and personal rather than generating a lot of posts.
3 Marketers should create more live videos.
Facebook will detect businesses which use live video to generate real-time engagements as meaningful and News Feed-worthy.
4 Marketers should share content during convenient times.
Users usually aren’t active during work hours or in the middle of the night.
Businesses should take into consideration when users are more likely to be browsing to properly determine the best time to schedule a post. Businesses can simply check their Insights page to see when most of their followers are on Facebook.
5 Marketers should ask existing followers to prioritize them.
If a page has a loyal following, it should be easy to have followers to prioritize it by clicking the Following button under the page cover photo and clicking “See First.” Doing so will prioritize a business’s content on News Feed over content from family and friends.Although the new changes that came to News Feed are presenting new challenges for marketers, the potential reach is still very high and very much possible.
All you need is to adapt the current strategy to the new system when it comes to reaching Facebook audiences.
Of course, if you are a business and seems to be overwhelmed by Facebook constant changes, you could ask us to take care of your Facebook page for you. We can manage the page and-or the ads.
If you want to DIY (Do It Yourself), we also have a short training (That’s a big book actually) and a long training (dozens of your of Facebook training).
Take a look here to learn more about all Facebook training options.